Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
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What Type of Website Is Right for Your Business? Company Page, Service Website, Online Store or Custom Project?
SEO Aug 26, 2026

What Type of Website Is Right for Your Business? Company Page, Service Website, Online Store or Custom Project?

Choosing the right type of website can shape how effectively your business attracts customers and grows online. Compare company pages, service websites, online stores, and custom web projects to determine which option best matches your goals, services, and customers.

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GEO vs SEO: How to Optimize Your Website for ChatGPT, Gemini, and Other AI Search Engines
Local SEO Aug 20, 2026

GEO vs SEO: How to Optimize Your Website for ChatGPT, Gemini, and Other AI Search Engines

Discover the difference between GEO vs SEO and learn how to optimize your website for traditional search and AI-powered platforms like ChatGPT and Gemini. Explore practical strategies for content, authority, technical SEO, structured data, and AI search visibility.

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Website Essentials: The 13-Point Checklist Every Business Site Needs
Website May 15, 2024

Website Essentials: The 13-Point Checklist Every Business Site Needs

Ensure your site has these website essentials to create meaningful interactions with your customers and engage website visitors.

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How Professional Web Design Influences Customer Trust and Sales
Web Design Jul 28, 2026

How Professional Web Design Influences Customer Trust and Sales

Discover how professional web design shapes first impressions, builds customer trust, improves user experience, and helps businesses generate more leads, conversions, and long-term sales growth through a high-performing website.

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Best WordPress Plugins for Affiliate Link Redirects
Content Marketing Jul 21, 2021

Best WordPress Plugins for Affiliate Link Redirects

Affiliate links can be ugly and create security concerns for users. Build trust and confidence with your user base through affiliate link redirects using these WordPress plugins.

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Best B2B Marketing Strategies for 2023
Content Marketing Jan 2, 2022

Best B2B Marketing Strategies for 2023

These are the best B2B marketing strategies for 2023 based on current trends. Get access to the 10 best tips leading into the new year.

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Fast Websites Rank and Convert Better: The Business Impact of Page Speed
SEO Jul 16, 2026

Fast Websites Rank and Convert Better: The Business Impact of Page Speed

Discover why Fast Websites Rank Better, generate more conversions, improve user experience, and support long-term business growth through stronger page speed performance.

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How to Get Your Business Recommended by AI (Not Just Ranked on Google)
AI Integrations & Automation Jun 25, 2026

How to Get Your Business Recommended by AI (Not Just Ranked on Google)

AI search is changing how customers discover businesses online. Learn how to improve AI business visibility through SEO, trusted content, reviews, structured data, and a strong digital presence so your business is recommended by AI, not just ranked on Google.

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Website + SEO + Ads: The Smart Way to Launch a New Business Online
SEO Jun 12, 2026

Website + SEO + Ads: The Smart Way to Launch a New Business Online

Launching a new business takes more than a great website. Discover how combining a website, SEO, and digital ads creates a strong online presence, attracts qualified traffic, and generates leads from day one.

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What AI Means
Content Marketing Apr 15, 2026

What AI Means

AI search PPC campaigns are transforming how businesses approach paid advertising. As AI-driven results reduce traditional clicks, marketers must adapt with new targeting strategies, smarter data use, and more relevant content to stay competitive in an evolving digital landscape.

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Why Your Website Gets Traffic but No Leads: 7 Common Issues
Lead Generation May 6, 2026

Why Your Website Gets Traffic but No Leads: 7 Common Issues

Getting visitors but no inquiries? Learn why website traffic no leads is a common problem and discover the key issues preventing conversions.

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Does AI Search Favor Big Brands? How to Optimize Your Brand for AI Search Results
Marketing Strategy Apr 21, 2026

Does AI Search Favor Big Brands? How to Optimize Your Brand for AI Search Results

Does AI search favor big brands, or can smaller businesses compete? As AI-driven search reshapes visibility, understanding how sources are selected is critical. This guide explains how to optimize your brand for AI-generated results and improve your chances of being…

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