Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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What Makes for a Good eCommerce Website?

Reputation Management Dec 9, 2021

What Makes for a Good eCommerce Website?

A poor eCommerce website can lead to cart abandonment and high bounce rates. Here’s how to ensure a quality customer experience.

This Element of Your Website That’s Hurting Your Customer Experience

SEO Feb 14, 2022

This Element of Your Website That’s Hurting Your Customer Experience

Indexing your PDFs on WordPress will have a direct impact on your SEO. Here are two ways of indexing PDFs with step-by-step directions.

The Surefire Way to Pick an Outstanding B2B SEO Company

SEO Apr 6, 2022

The Surefire Way to Pick an Outstanding B2B SEO Company

Companies that sell their products and services to other companies face unique challenges. Learn how to overcome those using a B2B SEO.

5 Reasons Your Brick-and-Mortar Business Needs Digital Marketing

Marketing Strategy Apr 13, 2022

5 Reasons Your Brick-and-Mortar Business Needs Digital Marketing

Wondering if you need digital marketing? Here are five reasons digital marketing is still essential for all businesses.

This Major Google Analytics Change Could Impact Your Marketing

Marketing Strategy Apr 27, 2022

This Major Google Analytics Change Could Impact Your Marketing

Google Analytics will discontinue IP address tracking in 2023. Learn how this might impact your online marketing and advertising activities.

Does Website Design Influence Traffic, Conversions and SEO?

Google Ads & Meta Ads Aug 28, 2020

Does Website Design Influence Traffic, Conversions and SEO?

Website design isn't just about making a page look good. It's also about improving your sales through traffic, conversion and SEO management.

Why WordPress is Superior to other DIY platforms?

Reputation Management Aug 31, 2020

Why WordPress is Superior to other DIY platforms?

A strong online presence is a must do for any business. There are many platforms that create websites, but WordPress is superior. Here's why.