Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

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Content Marketing Sep 2, 2020

The Biggest Threats to Your Content Marketing Success and How to Avoid Them

Learn the biggest threats to success for your content marketing plan and how to avoid them to hone your strategy and get the most out of your efforts.

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Content Marketing Jan 20, 2021

How Finance Companies Can Build an Online Lead Generation Strategy

Start building online lead generation strategy for your finance company now to take advantage of a new year and tax season.

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Local SEO Aug 20, 2026

GEO vs SEO: How to Optimize Your Website for ChatGPT, Gemini, and Other AI Search Engines

Discover the difference between GEO vs SEO and learn how to optimize your website for traditional search and AI-powered platforms like ChatGPT and Gemini. Explore practical strategies for content, authority, technical SEO, structured data, and AI search visibility.

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New

SEO Aug 26, 2026

What Type of Website Is Right for Your Business? Company Page, Service Website, Online Store or Custom Project?

Choosing the right type of website can shape how effectively your business attracts customers and grows online. Compare company pages, service websites, online stores, and custom web projects to determine which option best matches your goals, services, and customers.

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