Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency
Marketing Strategy Sep 4, 2025

Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency

You can spend $4,000 on one pair of hands or unlock an entire team that ships strategy, SEO, ads, creative, and clean reporting without the headaches. If speed, learning, and ROI matter, the agency option turns the same budget into…

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Are These Google Penalties Harming Your SEO?
Content Marketing Apr 17, 2023

Are These Google Penalties Harming Your SEO?

Avoid SEO errors that could harm your standing with Google. Here’s what to look out for in your search engine insights and analytics.

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The Biggest Threats to Your Content Marketing Success and How to Avoid Them
Content Marketing Sep 2, 2020

The Biggest Threats to Your Content Marketing Success and How to Avoid Them

Learn the biggest threats to success for your content marketing plan and how to avoid them to hone your strategy and get the most out of your efforts.

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What Is Marketing Automation and Why Does It Matter for Small Businesses
Content Marketing Jul 22, 2020

What Is Marketing Automation and Why Does It Matter for Small Businesses

Learn what it takes to get started with marketing automation. Your small business could save time and money using marketing processes automation to engage your target audience.

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Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model
Marketing Strategy Oct 24, 2024

Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model

The multi-source attribution model is complex, requiring an understanding of every customer interaction’s value. Here’s what it offers.

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URL Structure Impacts on SEO
Local SEO Nov 4, 2020

URL Structure Impacts on SEO

URLs can play an important role in improving your SEO. Learn how to structure your URLs effectively to provide search engines with crucial information to rank better.

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Social Media Management Tips During a Pandemic
Insights Jun 24, 2020

Social Media Management Tips During a Pandemic

Social media management tactics and strategies must adjust during the coronavirus pandemic. Learn how to avoid PR disasters in your social media content.

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How Finance Companies Can Build an Online Lead Generation Strategy
Content Marketing Jan 20, 2021

How Finance Companies Can Build an Online Lead Generation Strategy

Start building online lead generation strategy for your finance company now to take advantage of a new year and tax season.

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How to Monitor Your Business Analytics to Continue Growing
Local SEO Feb 3, 2021

How to Monitor Your Business Analytics to Continue Growing

Tracking the right marketing metrics can provide valuable insights into your business to help you put your marketing budget where it is most valuable. Get tips on creating a data reporting strategy for your small business.

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Financial Services SEO Tips to Prepare for the 2021 Tax Season
Local SEO Oct 21, 2020

Financial Services SEO Tips to Prepare for the 2021 Tax Season

Think it’s too early to start preparing your financial services business for the 2021 tax season? It’s not! Now is the time to focus on SEO and partnerships to grow awareness for your business.

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