Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Ad Extensions: Enhancing Ad Visibility and Engagement in Paid Advertising
Marketing Strategy Oct 23, 2023

Ad Extensions: Enhancing Ad Visibility and Engagement in Paid Advertising

Learn the benefits ad extensions can provide alongside the 14 types of ad extensions available within Google Ads. Get started now.

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Experts Say You Must Do This After Launching a New Website
Website Apr 7, 2023

Experts Say You Must Do This After Launching a New Website

Customers won’t automatically start flocking to your website just because you launched a new, expensive design. See what you need to do next.

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Shoestring Marketing Budget Allocations With Outstanding ROI
SEO Apr 1, 2023

Shoestring Marketing Budget Allocations With Outstanding ROI

Working with a small marketing budget? Here’s where you should allocate your funds to see the greatest ROI to grow your business.

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Social Media Content for Schools and Universities that Wows Prospective Students and Parents
Social Media Management Jan 3, 2023

Social Media Content for Schools and Universities that Wows Prospective Students and Parents

Learn the types of social media content schools and universities should share to wow prospective students and their parents. Here’s your winning content mix.

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WordPress Plugins for Showcasing Images, Videos and Audio
Content Marketing Jul 5, 2021

WordPress Plugins for Showcasing Images, Videos and Audio

Multimedia – including images, video and audio – can help bring your business to life. Here’s a look at the best WordPress plugins to facilitate this website functionality.

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Do Construction Companies Really Need Web Design?
Web Development Oct 14, 2020

Do Construction Companies Really Need Web Design?

Is it time for a website for your construction company? Check out the many benefits websites provide for construction companies and why you need a professional web design.

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Practical Ways to Improve Your Website Conversion Rate
Conversion Rate Optimization Jul 15, 2020

Practical Ways to Improve Your Website Conversion Rate

One of the most important metrics for your website is its conversion rate. Learn how to optimize your website for conversion to turn more visitors into customers.

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Fast Websites Rank and Convert Better: The Business Impact of Page Speed
SEO Jul 16, 2026

Fast Websites Rank and Convert Better: The Business Impact of Page Speed

Discover why Fast Websites Rank Better, generate more conversions, improve user experience, and support long-term business growth through stronger page speed performance.

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Developing Videos that Aid in the Customer Buying Journey
Marketing Automation Oct 22, 2021

Developing Videos that Aid in the Customer Buying Journey

Developing videos to help customers learn about your product or service can aid in their buying journey. We explain how and provide practical advice.

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What’s an SEO Competitor Analysis and Why Does it Matter?
Content Marketing Sep 14, 2021

What’s an SEO Competitor Analysis and Why Does it Matter?

A local SEO competitor analysis can help you understand areas of opportunity and identify changes in rankings to adjust your strategy before you lose your top spot.

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5 Tips to Get More Out of Blogging
SEO May 5, 2021

5 Tips to Get More Out of Blogging

Blogging tips will help you get more out of your blog activities and see SEO improvements. See our top 5 tips for getting blogging results.

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How to Monitor Your Business Analytics to Continue Growing
Local SEO Feb 3, 2021

How to Monitor Your Business Analytics to Continue Growing

Tracking the right marketing metrics can provide valuable insights into your business to help you put your marketing budget where it is most valuable. Get tips on creating a data reporting strategy for your small business.

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