Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Tips for Building a Successful Blogging Strategy
Content Marketing Apr 14, 2021

Tips for Building a Successful Blogging Strategy

Get better results from your company blog. We explain how to build a successful blogging strategy that generates traffic and conversions for your website.

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YouTube Advertising Insights and Tips
Marketing Automation Feb 24, 2021

YouTube Advertising Insights and Tips

YouTube offers a wealth of opportunity for reaching and engaging your target audience. Learn tips for naming and describing organic video content and how to get the most out of advertising.

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Here’s How to Integrate Your Annual Report to Your Marketing Plan
Content Marketing Jan 13, 2021

Here’s How to Integrate Your Annual Report to Your Marketing Plan

Creating an annual report is not an easy task. It takes many hours and strategy. Make sure your annual report is a part of your annual marketing plan.

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Why IT and SaaS Companies Must Have Outstanding Websites to Succeed
Reputation Management Nov 19, 2020

Why IT and SaaS Companies Must Have Outstanding Websites to Succeed

IT and SaaS company websites must be clear and attractive to make customers interested in their products and services.

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What You Need To Know About Website Traffic Sources and Web Design
Local SEO Sep 9, 2020

What You Need To Know About Website Traffic Sources and Web Design

All traffic sources are not equal. Digging into your website analytics deeper might help inform your web design and SEO strategy. Click to learn more.

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Reasons to Invest in Your Website During the Coronavirus Pandemic
Google Ads & Meta Ads May 12, 2020

Reasons to Invest in Your Website During the Coronavirus Pandemic

Now is the time to improve your website functionality to retain current customers and win new business during the coronavirus pandemic. Learn website development strategies.

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Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?
Lead Generation Jan 13, 2025

Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?

Learn the differences between working with marketing agencies vs. freelancers when it comes to digital marketing services. Here’s your complete comparison.

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Interactive Content Marketing: Engaging Your Audience in 2024
Content Marketing Oct 7, 2024

Interactive Content Marketing: Engaging Your Audience in 2024

Learn what interactive content marketing is and why you need it to engage your audience in 2024. Implement these elements in your marketing.

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Ad Extensions: Enhancing Ad Visibility and Engagement in Paid Advertising
Marketing Strategy Oct 23, 2023

Ad Extensions: Enhancing Ad Visibility and Engagement in Paid Advertising

Learn the benefits ad extensions can provide alongside the 14 types of ad extensions available within Google Ads. Get started now.

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Why You Need to Develop Thought Leadership to Prove Your Industry Authority
Insights Oct 29, 2021

Why You Need to Develop Thought Leadership to Prove Your Industry Authority

Developing thought leadership content can aid in increasing your brand’s authority within your industry, which in turn brings in new prospects and customers.

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Developing Videos that Aid in the Customer Buying Journey
Marketing Automation Oct 22, 2021

Developing Videos that Aid in the Customer Buying Journey

Developing videos to help customers learn about your product or service can aid in their buying journey. We explain how and provide practical advice.

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Tips for Creating Engaging Facebook Live Sessions
Reputation Management Feb 18, 2021

Tips for Creating Engaging Facebook Live Sessions

Learn seven ideas for Facebook Live sessions to start engaging your social media audience. Video is powerful and you’ll be amazed at how connected your audience feels to you after a live session.

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