Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

Work with Daniel →
Tactics to Grow a Construction Company
Content Marketing Mar 11, 2020

Tactics to Grow a Construction Company

Yes, a construction company most definitely can employ the latest digital growth tools and strategies the world has to offer. Here are some tactics that such companies can pursue to increase their customer base and land more (and better) projects.

Read →
URL Structure Impacts on SEO
Local SEO Nov 4, 2020

URL Structure Impacts on SEO

URLs can play an important role in improving your SEO. Learn how to structure your URLs effectively to provide search engines with crucial information to rank better.

Read →
Experts Say You Must Do This After Launching a New Website
Website Apr 7, 2023

Experts Say You Must Do This After Launching a New Website

Customers won’t automatically start flocking to your website just because you launched a new, expensive design. See what you need to do next.

Read →
Using AI-generated Content? Google Says It’s Time to Stop
Content Marketing Apr 3, 2023

Using AI-generated Content? Google Says It’s Time to Stop

Before you sign up for that service that promises to write your content in seconds for half the cost of hiring a copywriter, read Google’s stance on the topic.

Read →
WordPress Plugins for Showcasing Images, Videos and Audio
Content Marketing Jul 5, 2021

WordPress Plugins for Showcasing Images, Videos and Audio

Multimedia (including images, video and audio) can help bring your business to life. Here’s a look at the best WordPress plugins to facilitate this website functionality.

Read →
Here’s How to Integrate Your Annual Report to Your Marketing Plan
Content Marketing Jan 13, 2021

Here’s How to Integrate Your Annual Report to Your Marketing Plan

Creating an annual report is not an easy task. It takes many hours and strategy. Make sure your annual report is a part of your annual marketing plan.

Read →
How Long-form Blogging Impacts Your SEO and Content Marketing Strategy
Content Marketing May 18, 2020

How Long-form Blogging Impacts Your SEO and Content Marketing Strategy

Companies looking for a content marketing strategy that boosts SEO should start long-form blogging. Learn why and start improving your website’s ranking.

Read →
What’s an SEO Competitor Analysis and Why Does it Matter?
Content Marketing Sep 14, 2021

What’s an SEO Competitor Analysis and Why Does it Matter?

A local SEO competitor analysis can help you understand areas of opportunity and identify changes in rankings to adjust your strategy before you lose your top spot.

Read →
Tips for Creating Engaging Facebook Live Sessions
Reputation Management Feb 18, 2021

Tips for Creating Engaging Facebook Live Sessions

Learn seven ideas for Facebook Live sessions to start engaging your social media audience. Video is powerful and you’ll be amazed at how connected your audience feels to you after a live session.

Read →
Are These Google Penalties Harming Your SEO?
Content Marketing Apr 17, 2023

Are These Google Penalties Harming Your SEO?

Avoid SEO errors that could harm your standing with Google. Here’s what to look out for in your search engine insights and analytics.

Read →
My SEO Succeeded in 2020. Do I Need SEO in 2021?
SEO Dec 23, 2020

My SEO Succeeded in 2020. Do I Need SEO in 2021?

Just because your SEO succeeded in 2020, doesn’t mean you can stay on top if you stop those efforts this year. Here are the 2021 SEO trends and why you can’t discontinue your efforts and stay on top.

Read →
Do Construction Companies Really Need Web Design?
Web Development Oct 14, 2020

Do Construction Companies Really Need Web Design?

Is it time for a website for your construction company? Check out the many benefits websites provide for construction companies and why you need a professional web design.

Read →