Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Why WordPress is Superior to other DIY platforms?
Reputation Management Aug 31, 2020

Why WordPress is Superior to other DIY platforms?

A strong online presence is a must do for any business. There are many platforms that create websites, but WordPress is superior. Here's why.

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Tactics to Grow a Construction Company
Insights Mar 11, 2020

Tactics to Grow a Construction Company

Yes, a construction company most definitely can employ the latest digital growth tools and strategies the world has to offer. Here are some tactics that such companies can pursue to increase their customer base and land more (and better) projects.

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Interactive Content Marketing: Engaging Your Audience in 2024
Content Marketing Oct 7, 2024

Interactive Content Marketing: Engaging Your Audience in 2024

Learn what interactive content marketing is and why you need it to engage your audience in 2024. Implement these elements in your marketing.

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Your Step-by-step Guide to Creating a Corporate Blog Strategy
Content Marketing Oct 26, 2022

Your Step-by-step Guide to Creating a Corporate Blog Strategy

Blogging is a powerful medium, but it can be challenging to know where to start. Here’s your step-by-step guide for building your corporate blog strategy.

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How Your Business Can Make the Most of Technology for the Long Run
Web Development Jul 27, 2021

How Your Business Can Make the Most of Technology for the Long Run

Technology can help you keep your business running efficiently, connect you with your audience, and more. We hope this article helps you figure out the best techniques your business can use to make the most of it!

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Social Media Marketing Fiasco – Does Any of This Sound Familiar?
Content Marketing Feb 6, 2020

Social Media Marketing Fiasco – Does Any of This Sound Familiar?

Do you feel like social media is taking up so much time and effort without actually seeing anything in terms of ROI? We can help. Talk to us.

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Psychology of Conversion: What Every Business Owner Should Know
Content Marketing Aug 28, 2025

Psychology of Conversion: What Every Business Owner Should Know

The psychology of conversion reveals why customers take action. Learn essential principles that every business owner should understand to boost engagement, increase leads, and grow revenue.

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Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?
Lead Generation Jan 13, 2025

Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?

Learn the differences between working with marketing agencies vs. freelancers when it comes to digital marketing services. Here’s your complete comparison.

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WordPress Plugins for Showcasing Images, Videos and Audio
Content Marketing Jul 5, 2021

WordPress Plugins for Showcasing Images, Videos and Audio

Multimedia – including images, video and audio – can help bring your business to life. Here’s a look at the best WordPress plugins to facilitate this website functionality.

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Here’s How to Integrate Your Annual Report to Your Marketing Plan
Content Marketing Jan 13, 2021

Here’s How to Integrate Your Annual Report to Your Marketing Plan

Creating an annual report is not an easy task. It takes many hours and strategy. Make sure your annual report is a part of your annual marketing plan.

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Why IT and SaaS Companies Must Have Outstanding Websites to Succeed
Reputation Management Nov 19, 2020

Why IT and SaaS Companies Must Have Outstanding Websites to Succeed

IT and SaaS company websites must be clear and attractive to make customers interested in their products and services.

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Practical Ways to Improve Your Website Conversion Rate
Conversion Rate Optimization Jul 15, 2020

Practical Ways to Improve Your Website Conversion Rate

One of the most important metrics for your website is its conversion rate. Learn how to optimize your website for conversion to turn more visitors into customers.

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