Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
The Role of Emotions in Marketing
Content Marketing Jan 25, 2022

The Role of Emotions in Marketing

Emotions play a crucial role in marketing because they help your brand connect with its target audience in a deep and meaningful way.

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WordPress Plugins for Showcasing Images, Videos and Audio
Content Marketing Jul 5, 2021

WordPress Plugins for Showcasing Images, Videos and Audio

Multimedia – including images, video and audio – can help bring your business to life. Here’s a look at the best WordPress plugins to facilitate this website functionality.

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Considering Migrating to WordPress? Read These Tips First
Web Development Feb 15, 2021

Considering Migrating to WordPress? Read These Tips First

Get tips and insights about moving your website to WordPress. We explain the necessary steps and considerations to retain your site’s SEO value and existing functionality.

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Do Construction Companies Really Need Web Design?
Web Development Oct 14, 2020

Do Construction Companies Really Need Web Design?

Is it time for a website for your construction company? Check out the many benefits websites provide for construction companies and why you need a professional web design.

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5 Reasons Why Your Digital Marketing Needs Videos
Content Marketing Aug 5, 2020

5 Reasons Why Your Digital Marketing Needs Videos

Learn how to maximize your digital marketing efforts by using videos to engage your visitors and encourage social sharing.

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How Long-form Blogging Impacts Your SEO and Content Marketing Strategy
Insights May 18, 2020

How Long-form Blogging Impacts Your SEO and Content Marketing Strategy

Companies looking for a content marketing strategy that boosts SEO should start long-form blogging. Learn why and start improving your website’s ranking.

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Social Media Marketing Fiasco – Does Any of This Sound Familiar?
Content Marketing Feb 6, 2020

Social Media Marketing Fiasco – Does Any of This Sound Familiar?

Do you feel like social media is taking up so much time and effort without actually seeing anything in terms of ROI? We can help. Talk to us.

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Experts Say You Must Do This After Launching a New Website
Website Apr 7, 2023

Experts Say You Must Do This After Launching a New Website

Customers won’t automatically start flocking to your website just because you launched a new, expensive design. See what you need to do next.

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Social Media Content for Schools and Universities that Wows Prospective Students and Parents
Social Media Management Jan 3, 2023

Social Media Content for Schools and Universities that Wows Prospective Students and Parents

Learn the types of social media content schools and universities should share to wow prospective students and their parents. Here’s your winning content mix.

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Holiday Marketing Best Practices
Content Marketing Dec 13, 2021

Holiday Marketing Best Practices

Holiday marketing can boost your bottom line before the end of the year with the best tactics and strategy.

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4 Common Pitfalls of Website Redesign Projects
SEO Nov 15, 2021

4 Common Pitfalls of Website Redesign Projects

Website redesign projects can provide excellent improvements to your online presence. But watch out for these common pitfalls impacting your final product.

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The Role of Wireframes in Web Design and Development
Conversion Rate Optimization Jul 31, 2021

The Role of Wireframes in Web Design and Development

Wondering what to expect during a web design project? Here’s everything you need to know about wireframes and the use cases for them.

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