Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Using AI-generated Content? Google Says It’s Time to Stop
Content Marketing Apr 3, 2023

Using AI-generated Content? Google Says It’s Time to Stop

Before you sign up for that service that promises to write your content in seconds for half the cost of hiring a copywriter, read Google’s stance on the topic.

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9 Tasty Marketing Ideas for Restaurants
Content Marketing Jan 19, 2020

9 Tasty Marketing Ideas for Restaurants

Restaurants need to be creative to attract more foot traffic these days. Here are some marketing ideas for restaurants you can implement.

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Why Your URL Structure Matters for SEO
SEO Oct 19, 2022

Why Your URL Structure Matters for SEO

URL structure plays a key role in SEO. Here's what you need to know about building logical, clear URLs for the best keyword ranking results.

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How to Get the Most Value Out of Your Blogs
Insights Jan 4, 2022

How to Get the Most Value Out of Your Blogs

Want to get the most out of your blogs? Follow this promotion strategy to attract more readers and build relationships with customers.

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When Is a Good Time to Invest in Growing Your Website?
SEO Jul 16, 2021

When Is a Good Time to Invest in Growing Your Website?

More than 90% of users turn to a web search to find the product or service they need. That's why, today, an internet presence is more relevant than ever. And it is precisely why digital marketing specialists advise investing in…

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My SEO Succeeded in 2020. Do I Need SEO in 2021?
SEO Dec 23, 2020

My SEO Succeeded in 2020. Do I Need SEO in 2021?

Just because your SEO succeeded in 2020, doesn’t mean you can stay on top if you stop those efforts this year. Here are the 2021 SEO trends and why you can’t discontinue your efforts and stay on top.

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10 Steps to Maximizing Your Local SEO
Local SEO Jun 3, 2020

10 Steps to Maximizing Your Local SEO

Statistics show that consumers complete online searches before visiting an in-store location. Optimizing your business for local SEO can have serious rewards.

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Why Personalization Matters in Email Marketing and How to Get It Right
Marketing Strategy Mar 19, 2025

Why Personalization Matters in Email Marketing and How to Get It Right

Personalization in email marketing is key to boosting conversions. Learn the essentials and improve your email performance.

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The Role of Emotions in Marketing
Content Marketing Jan 25, 2022

The Role of Emotions in Marketing

Emotions play a crucial role in marketing because they help your brand connect with its target audience in a deep and meaningful way.

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What Makes for a Good eCommerce Website?
Reputation Management Dec 9, 2021

What Makes for a Good eCommerce Website?

A poor eCommerce website can lead to cart abandonment and high bounce rates. Here’s how to ensure a quality customer experience.

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SEO Backlinking Strategy According to Google
Content Marketing Aug 15, 2021

SEO Backlinking Strategy According to Google

Learn the dos and don’ts of backlinking according to Google. Avoid spammy links by carefully selecting linking opportunities to your website. 

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How the July 2021 Google Algorithm Update Impacts You
SEO Aug 10, 2021

How the July 2021 Google Algorithm Update Impacts You

We offer a full breakdown on the changes from the July 2021 Google algorithm update to help you understand why your rankings might have changed and what you can do about it.

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