Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

Work with Daniel →
Voice Search Optimization: Adapting to Changing Search Habits
Marketing Strategy May 9, 2024

Voice Search Optimization: Adapting to Changing Search Habits

Ready to capitalize on the growing voice search trend? These tips and tactics help you update your content.

Read →
Holiday Marketing Best Practices
Content Marketing Dec 13, 2021

Holiday Marketing Best Practices

Holiday marketing can boost your bottom line before the end of the year with the best tactics and strategy.

Read →
Psychology of Conversion: What Every Business Owner Should Know
Content Marketing Aug 28, 2025

Psychology of Conversion: What Every Business Owner Should Know

The psychology of conversion reveals why customers take action. Learn essential principles that every business owner should understand to boost engagement, increase leads, and grow revenue.

Read →
Shoestring Marketing Budget Allocations With Outstanding ROI
SEO Apr 1, 2023

Shoestring Marketing Budget Allocations With Outstanding ROI

Working with a small marketing budget? Here’s where you should allocate your funds to see the greatest ROI to grow your business.

Read →
The 6 Best WordPress Plugins for Instagram
Web Development Jul 15, 2021

The 6 Best WordPress Plugins for Instagram

Today’s marketing requires cohesion among efforts. Learn how to connect your WordPress website and Instagram using a plugin. We overview the 6 best tools for the job.

Read →
How to Get the Most Value Out of Your Blogs
Content Marketing Jan 4, 2022

How to Get the Most Value Out of Your Blogs

Want to get the most out of your blogs? Follow this promotion strategy to attract more readers and build relationships with customers.

Read →
Tips for Adding Live Chat to Your Website for Customer Engagement
SEO Mar 24, 2021

Tips for Adding Live Chat to Your Website for Customer Engagement

Live chat on your website is a great way to improve your customer engagement while also guiding prospects along the customer buying journey.

Read →
Why You Need to Tune Into Your Online Reviews
Content Marketing Nov 29, 2021

Why You Need to Tune Into Your Online Reviews

Learn the importance of tuning into your online reviews to learn what customers are saying about you. We provide tips for online reputation management.

Read →
SEO Backlinking Strategy According to Google
Content Marketing Aug 15, 2021

SEO Backlinking Strategy According to Google

Learn the dos and don’ts of backlinking according to Google. Avoid spammy links by carefully selecting linking opportunities to your website. 

Read →
Tips to Build a Blogging Keyword Strategy
Content Marketing Jun 28, 2021

Tips to Build a Blogging Keyword Strategy

Getting more out of your blogging efforts means creating a clear keyword strategy that attracts prospects to your blog. We explain how to get started and improve your SEO and customer engagement through blogging.

Read →
What to Put in Your 2021 Content Marketing Plan
Content Marketing Dec 16, 2020

What to Put in Your 2021 Content Marketing Plan

It’s time to prep your 2021 content marketing plan. Learn why that plan should include long-form content, lead magnets, remarketing and video.

Read →
What Is Marketing Automation and Why Does It Matter for Small Businesses
Content Marketing Jul 22, 2020

What Is Marketing Automation and Why Does It Matter for Small Businesses

Learn what it takes to get started with marketing automation. Your small business could save time and money using marketing processes automation to engage your target audience.

Read →