Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity
Content Marketing Jun 29, 2025

Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity

Rebranding your business means more than a logo change. Learn how to rebuild your brand identity for long-term growth and recognition.

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Why Personalization Matters in Email Marketing and How to Get It Right
Marketing Strategy Mar 19, 2025

Why Personalization Matters in Email Marketing and How to Get It Right

Personalization in email marketing is key to boosting conversions. Learn the essentials and improve your email performance.

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Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle
Marketing Automation Jan 20, 2025

Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle

Struggling to balance email marketing with everything else on your plate? Hiring an agency could be the smartest move for your business. But is it right for you? Discover the real benefits and potential risks of outsourcing your email marketing—before…

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Must-haves When Seeking a WooCommerce Development Agency
Marketing Strategy Aug 20, 2022

Must-haves When Seeking a WooCommerce Development Agency

Need a WooCommerce Development agency? Here’s what you need to know and questions to ask before making your selection.

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Building an Email List Effectively and Compliantly
Content Marketing Dec 7, 2021

Building an Email List Effectively and Compliantly

How you build your email list will impact your email marketing effectiveness. Here are tips for effective, compliant list building strategies.

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SEO Backlinking Strategy According to Google
Content Marketing Aug 15, 2021

SEO Backlinking Strategy According to Google

Learn the dos and don’ts of backlinking according to Google. Avoid spammy links by carefully selecting linking opportunities to your website. 

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How the July 2021 Google Algorithm Update Impacts You
SEO Aug 10, 2021

How the July 2021 Google Algorithm Update Impacts You

We offer a full breakdown on the changes from the July 2021 Google algorithm update to help you understand why your rankings might have changed and what you can do about it.

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5 Tips to Get More Out of Blogging
SEO May 5, 2021

5 Tips to Get More Out of Blogging

Blogging tips will help you get more out of your blog activities and see SEO improvements. See our top 5 tips for getting blogging results.

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The 6 Phases of Effective Marketing Automation Strategy
Content Marketing Jan 6, 2021

The 6 Phases of Effective Marketing Automation Strategy

An effective marketing automation strategy starts with careful planning. Learn the six phases of building out your strategy designed for results.

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Practical Ways to Improve Your Website Conversion Rate
Conversion Rate Optimization Jul 15, 2020

Practical Ways to Improve Your Website Conversion Rate

One of the most important metrics for your website is its conversion rate. Learn how to optimize your website for conversion to turn more visitors into customers.

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Shoestring Marketing Budget Allocations With Outstanding ROI
SEO Apr 1, 2023

Shoestring Marketing Budget Allocations With Outstanding ROI

Working with a small marketing budget? Here’s where you should allocate your funds to see the greatest ROI to grow your business.

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Why Your URL Structure Matters for SEO
SEO Oct 19, 2022

Why Your URL Structure Matters for SEO

URL structure plays a key role in SEO. Here's what you need to know about building logical, clear URLs for the best keyword ranking results.

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