Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Does Blog Formatting Really Matter?
Content Marketing Aug 28, 2022

Does Blog Formatting Really Matter?

Blog formatting will impact the SEO success and user experience for your content. Here’s what you need to know about setting up your blog.

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Is Your Website Design Leading to Cart Abandonment and Killing Sales?
Conversion Rate Optimization May 31, 2021

Is Your Website Design Leading to Cart Abandonment and Killing Sales?

Nearly 7 out of 10 customers will abandon their carts before completing their purchase. Learn how to decrease your website’s cart abandonment rate.

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Tips for Optimizing Your Website Speed
Reputation Management Mar 17, 2021

Tips for Optimizing Your Website Speed

If your website is sluggish to load, read this. We offer 10 tips to optimize your website speed to improve your customer experience and increase your SEO ranking.

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Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency
Marketing Strategy Sep 4, 2025

Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency

You can spend $4,000 on one pair of hands or unlock an entire team that ships strategy, SEO, ads, creative, and clean reporting without the headaches. If speed, learning, and ROI matter, the agency option turns the same budget into…

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Voice Search Optimization: Adapting to Changing Search Habits
Marketing Strategy May 9, 2024

Voice Search Optimization: Adapting to Changing Search Habits

Ready to capitalize on the growing voice search trend? These tips and tactics help you update your content.

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Need More WordPress Blog Views? Do This!
Content Marketing Feb 7, 2022

Need More WordPress Blog Views? Do This!

Adding related posts to your blog will help keep a steady stream of viewership and surface high-value content for new visitors to discover.

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5 Reasons Why Your Digital Marketing Needs Videos
Content Marketing Aug 5, 2020

5 Reasons Why Your Digital Marketing Needs Videos

Learn how to maximize your digital marketing efforts by using videos to engage your visitors and encourage social sharing.

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Must-haves When Seeking a WooCommerce Development Agency
Marketing Strategy Aug 20, 2022

Must-haves When Seeking a WooCommerce Development Agency

Need a WooCommerce Development agency? Here’s what you need to know and questions to ask before making your selection.

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Tips to Build a Blogging Keyword Strategy
Insights Jun 28, 2021

Tips to Build a Blogging Keyword Strategy

Getting more out of your blogging efforts means creating a clear keyword strategy that attracts prospects to your blog. We explain how to get started and improve your SEO and customer engagement through blogging.

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Why Engaging Users Matters for Your SEO Strategy
Content Marketing Apr 7, 2021

Why Engaging Users Matters for Your SEO Strategy

Building an SEO strategy isn’t just about keyword research. Learn why user engagement is becoming such an important metric in your search engine ranking efforts.

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What to Put in Your 2021 Content Marketing Plan
Insights Dec 16, 2020

What to Put in Your 2021 Content Marketing Plan

It’s time to prep your 2021 content marketing plan. Learn why that plan should include long-form content, lead magnets, remarketing and video.

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Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model
Marketing Strategy Oct 24, 2024

Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model

The multi-source attribution model is complex, requiring an understanding of every customer interaction’s value. Here’s what it offers.

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