Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?
Lead Generation Jan 13, 2025

Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?

Learn the differences between working with marketing agencies vs. freelancers when it comes to digital marketing services. Here’s your complete comparison.

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The Art of Crafting Engaging Blog Content: A Comprehensive Guide
Content Marketing Mar 21, 2024

The Art of Crafting Engaging Blog Content: A Comprehensive Guide

Want to get more value from your blog content? Follow these 10 steps to craft engaging blog content and resonate with your audience.

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Does Blog Formatting Really Matter?
Content Marketing Aug 28, 2022

Does Blog Formatting Really Matter?

Blog formatting will impact the SEO success and user experience for your content. Here’s what you need to know about setting up your blog.

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The Role of Wireframes in Web Design and Development
Conversion Rate Optimization Jul 31, 2021

The Role of Wireframes in Web Design and Development

Wondering what to expect during a web design project? Here’s everything you need to know about wireframes and the use cases for them.

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Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle
Marketing Automation Jan 20, 2025

Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle

Struggling to balance email marketing with everything else on your plate? Hiring an agency could be the smartest move for your business. But is it right for you? Discover the real benefits and potential risks of outsourcing your email marketing,…

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How to Create a High-Converting Landing Page: Best Practices
Conversion Rate Optimization Dec 21, 2024

How to Create a High-Converting Landing Page: Best Practices

Want to maximize your ROI and capture more leads in 2025? Discover proven strategies to create high-converting landing pages that drive better ad performance and boost conversions. Whether you're looking to optimize your current pages or build new ones from…

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Ad Extensions: Enhancing Ad Visibility and Engagement in Paid Advertising
Marketing Strategy Oct 23, 2023

Ad Extensions: Enhancing Ad Visibility and Engagement in Paid Advertising

Learn the benefits ad extensions can provide alongside the 14 types of ad extensions available within Google Ads. Get started now.

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A Dozen Reasons Why Social Media Benefits Your Business
Social Media Management May 8, 2023

A Dozen Reasons Why Social Media Benefits Your Business

Social media benefits your business in many ways. Here’s how to start seeing those benefits with the right strategy and expertise.

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Is Social Media a “Pay to Play” Marketing Strategy Now?
Social Media Management May 24, 2021

Is Social Media a “Pay to Play” Marketing Strategy Now?

Social media has adapted and changed over the last several years. To grow your audience today and gain the exposure you want, you might need to turn to paid ads.

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How to Monitor Your Business Analytics to Continue Growing
Local SEO Feb 3, 2021

How to Monitor Your Business Analytics to Continue Growing

Tracking the right marketing metrics can provide valuable insights into your business to help you put your marketing budget where it is most valuable. Get tips on creating a data reporting strategy for your small business.

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Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model
Marketing Strategy Oct 24, 2024

Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model

The multi-source attribution model is complex, requiring an understanding of every customer interaction’s value. Here’s what it offers.

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Interactive Content Marketing: Engaging Your Audience in 2024
Content Marketing Oct 7, 2024

Interactive Content Marketing: Engaging Your Audience in 2024

Learn what interactive content marketing is and why you need it to engage your audience in 2024. Implement these elements in your marketing.

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