Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Using Account Based Marketing Vs Inbound Marketing to Meet and Engage Prospects
Content Marketing Mar 14, 2022

Using Account Based Marketing Vs Inbound Marketing to Meet and Engage Prospects

What are the similarities and differences of account-based marketing vs inbound marketing? Learn the pros & cons of engaging both strategies.

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What’s an SEO Competitor Analysis and Why Does it Matter?
Content Marketing Sep 14, 2021

What’s an SEO Competitor Analysis and Why Does it Matter?

A local SEO competitor analysis can help you understand areas of opportunity and identify changes in rankings to adjust your strategy before you lose your top spot.

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Why Engaging Users Matters for Your SEO Strategy
Content Marketing Apr 7, 2021

Why Engaging Users Matters for Your SEO Strategy

Building an SEO strategy isn’t just about keyword research. Learn why user engagement is becoming such an important metric in your search engine ranking efforts.

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What to Put in Your 2021 Content Marketing Plan
Insights Dec 16, 2020

What to Put in Your 2021 Content Marketing Plan

It’s time to prep your 2021 content marketing plan. Learn why that plan should include long-form content, lead magnets, remarketing and video.

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Why WordPress is Superior to other DIY platforms?
Reputation Management Aug 31, 2020

Why WordPress is Superior to other DIY platforms?

A strong online presence is a must do for any business. There are many platforms that create websites, but WordPress is superior. Here's why.

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How to Ensure Your Emails Don’t Land in the Spam Folder
Content Marketing Jun 27, 2025

How to Ensure Your Emails Don’t Land in the Spam Folder

Learn proven tactics to avoid the email spam folder and boost deliverability, engagement, and trust with your subscribers.

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How to Get the Most Value Out of Your Blogs
Insights Jan 4, 2022

How to Get the Most Value Out of Your Blogs

Want to get the most out of your blogs? Follow this promotion strategy to attract more readers and build relationships with customers.

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How to Build Great Websites for Construction Companies
SEO Nov 8, 2021

How to Build Great Websites for Construction Companies

Learn how to build the best websites for construction companies. We offer 4 essential elements you’ll want to include in your company website.

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Tips for Optimizing Your Website Speed
Reputation Management Mar 17, 2021

Tips for Optimizing Your Website Speed

If your website is sluggish to load, read this. We offer 10 tips to optimize your website speed to improve your customer experience and increase your SEO ranking.

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SEO Tools Your Business Can’t Live Without
Content Marketing Sep 16, 2020

SEO Tools Your Business Can’t Live Without

Learn the top tools that your business needs to succeed in SEO. Tools can offer insights and data to help inform your decision-making.

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10 Steps to Maximizing Your Local SEO
Local SEO Jun 3, 2020

10 Steps to Maximizing Your Local SEO

Statistics show that consumers complete online searches before visiting an in-store location. Optimizing your business for local SEO can have serious rewards.

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Digital Opportunities for the Moldovan Diaspora
Marketing Strategy Sep 9, 2025

Digital Opportunities for the Moldovan Diaspora

The Moldovan diaspora spans the globe, shaping economic, cultural, and social ties between Moldova and the world. Digital transformation opens powerful opportunities for Moldovans abroad to stay connected, build businesses, and create value at home. This article explores the digital…

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