Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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10 Surefire Ways to Grow Your Construction Business
Content Marketing Feb 21, 2022

10 Surefire Ways to Grow Your Construction Business

If you've been searching for how to grow your construction business, this top 10 list is for you. Here are the best ways to advance your business.

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Building an Email List Effectively and Compliantly
Content Marketing Dec 7, 2021

Building an Email List Effectively and Compliantly

How you build your email list will impact your email marketing effectiveness. Here are tips for effective, compliant list building strategies.

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Why Businesses Are Increasing Their Marketing Budgets in 2024 (And How They’re Planning to Spend Them)
Marketing Strategy Oct 25, 2023

Why Businesses Are Increasing Their Marketing Budgets in 2024 (And How They’re Planning to Spend Them)

Here's why businesses are increasing their marketing budgets for 2024. See a breakdown of where and why they'll invest.

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How to Ensure Your Emails Don’t Land in the Spam Folder
Content Marketing Jun 27, 2025

How to Ensure Your Emails Don’t Land in the Spam Folder

Learn proven tactics to avoid the email spam folder and boost deliverability, engagement, and trust with your subscribers.

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Best CMS for Startups
SEO Jan 18, 2022

Best CMS for Startups

Learn about the best CMS for startups to power website experiences that delight your customers and prospects. Here’s the list of the top five.

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Your Website Matters: The Cornerstone of Digital Presence
Website Mar 14, 2024

Your Website Matters: The Cornerstone of Digital Presence

See why your website matters concerning your marketing efforts both online and traditional. Here are the reasons your website matters.

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What Is Internal Linking and How Can It Help My SEO?
SEO Feb 3, 2023

What Is Internal Linking and How Can It Help My SEO?

Internal linking can boost your SEO efforts by showing search engines how your content relates to each other. Here are some tips and best practices.

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Tried Running Digital Ads on Your Own with no Success? Read This!
Marketing Strategy Aug 10, 2022

Tried Running Digital Ads on Your Own with no Success? Read This!

Digital ads require careful strategy, optimization and monitoring. Here are 10 reasons why your ads might have failed and what to do to change that.

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How to Use Landing Pages to Improve Email Marketing Performance
Conversion Rate Optimization Aug 19, 2021

How to Use Landing Pages to Improve Email Marketing Performance

Landing pages can improve your email marketing conversion rates to help you get more out of your campaigns. Learn our top 10 tips.

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5 Prompts to Get a Stellar Marketing Plan from AI
Content Marketing Nov 21, 2025

5 Prompts to Get a Stellar Marketing Plan from AI

Want better results from your AI tools? Explore our most effective AI marketing plan prompts, designed to produce stronger strategies, clearer insights, and more impactful marketing plans.

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Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity
Content Marketing Jun 29, 2025

Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity

Rebranding your business means more than a logo change. Learn how to rebuild your brand identity for long-term growth and recognition.

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Does Blog Formatting Really Matter?
Content Marketing Aug 28, 2022

Does Blog Formatting Really Matter?

Blog formatting will impact the SEO success and user experience for your content. Here’s what you need to know about setting up your blog.

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