Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
The Role of Wireframes in Web Design and Development
Conversion Rate Optimization Jul 31, 2021

The Role of Wireframes in Web Design and Development

Wondering what to expect during a web design project? Here’s everything you need to know about wireframes and the use cases for them.

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The 6 Best WordPress Plugins for Instagram
Web Development Jul 15, 2021

The 6 Best WordPress Plugins for Instagram

Today’s marketing requires cohesion among efforts. Learn how to connect your WordPress website and Instagram using a plugin. We overview the 6 best tools for the job.

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YouTube Advertising Insights and Tips
Marketing Automation Feb 24, 2021

YouTube Advertising Insights and Tips

YouTube offers a wealth of opportunity for reaching and engaging your target audience. Learn tips for naming and describing organic video content and how to get the most out of advertising.

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Using WordPress Plugins in Your Website Development
Reputation Management Jun 17, 2020

Using WordPress Plugins in Your Website Development

Get a website that does everything you need it to with simple management thanks to WordPress Plugins. A skilled website developer can customize Plugins to meet your website design needs.

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A Guide to Improving Your Return on Ad Spend
Insights May 12, 2021

A Guide to Improving Your Return on Ad Spend

Learn how to improve your return on ad spend to increase conversions and decrease expenses. See our four simple steps to improved ad income.

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Website Design Can Make or Break the Sale
Google Ads & Meta Ads May 25, 2020

Website Design Can Make or Break the Sale

Website sales are a crucial aspect of many business strategies and website design plays an important role. Learn how poor design could lead to poor e-commerce sales.

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5 Prompts to Get a Stellar Marketing Plan from AI
Content Marketing Nov 21, 2025

5 Prompts to Get a Stellar Marketing Plan from AI

Want better results from your AI tools? Explore our most effective AI marketing plan prompts, designed to produce stronger strategies, clearer insights, and more impactful marketing plans.

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Unlocking Insane Growth: The Ultimate Digital Marketing Strategy for Insurance Companies to Forge Unbreakable Relationships
SEO Apr 30, 2023

Unlocking Insane Growth: The Ultimate Digital Marketing Strategy for Insurance Companies to Forge Unbreakable Relationships

An in-depth look at digital marketing for insurance companies and ways you can use online tactics to build valuable and meaningful relationships.

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How to Manage Your Organization’s Data for Optimal Results
Reputation Management Apr 21, 2021

How to Manage Your Organization’s Data for Optimal Results

Wondering how to make your data work for you? We answer questions related to why and how to build a data strategy to inform marketing decisions.

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How to Avoid WordPress Security Issues
Reputation Management Mar 31, 2021

How to Avoid WordPress Security Issues

Don’t become the victim of malicious online activity and hacking. Learn how to protect your WordPress website from security issues with seven key tips.

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Tips for Adding Live Chat to Your Website for Customer Engagement
SEO Mar 24, 2021

Tips for Adding Live Chat to Your Website for Customer Engagement

Live chat on your website is a great way to improve your customer engagement while also guiding prospects along the customer buying journey.

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10 Things Business Owners Need to Know About SEO
SEO Nov 11, 2020

10 Things Business Owners Need to Know About SEO

Learn the 10 things every business owner needs to know about SEO to succeed in building organic traffic on your website.

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