Your Website Matters

Your Website Matters: The Cornerstone of Digital Presence

See why your website matters concerning your marketing efforts both online and traditional. Here are the reasons your website matters.

A strong website is non-negotiable in modern business. With informed consumers who have abundant options when seeking products and solutions, you need to understand that your website matters and have digital information to help them decide that your products and services are the ones that they need.

Before making a purchase, many consumers will:

  • Scour the internet
  • Read online reviews
  • Ask peers for their advice
  • Compare product features and benefits
  • Review which product is easier to purchase

If you have no presence on digital platforms or your presence is lacking, consumers will likely go to your competitors to fulfill their needs.

Whether your products and services are the best, you can be completely invisible to customers without a proper online presence. Here’s a look at the most compelling reasons your business needs a website.

Why Your Website Matters

With today’s tools, building a website is as easy as copying and pasting content and uploading some photos. But that doesn’t mean you’ll have an impressive website that wins you business.

As you evaluate how your website stands up to the competition, here are some reasons to ensure it impresses your visitors.

1. Credibility

Consumers don’t just research and review products online before purchasing there. They also shop peruse to compare products and prices before buying a product in store. An astounding 81 percent of consumers will online shop before heading to a physical store.

Your website shows that you are a real company that is credible and trustworthy. In most industries, consumers are spoiled for choice. When evaluating options, they might have 3-5 options that are all quite good and boast similar benefits. Your website’s job is to show that despite the consumer having options, yours is the best.

Some ways you can showcase your credibility include:

  • Testimonials
  • Longevity
  • Portfolio images
  • Videos highlighting your leaders and their expertise
  • How-to articles and demos
  • A robust knowledge base
  • Ease of reaching customer service (i.e., chat, email, phone, etc.)

Remember that the consumer is not just evaluating your products and services but you as a partner in fulfilling their needs.

2. Brand Awareness

If your website cannot embody your brand, you’ll miss out on many opportunities to build a relationship with your business. 

A strong online presence helps establish who you are and what you represent for your customers. When your website is reliable and offers good information to your customers, it sets you apart from competitors.

Generally, brand awareness requires a strong online presence across the board, including the most popular social media platforms where consumers can discover you and get regular reminders about your business in their feeds. Then they can seamlessly visit your website and make a purchase.

Search engine rankings play a crucial role in brand awareness and only quality websites will win over the search engine’s attention. When your website ranks well, it allows you to become part of the consideration set for individuals beginning to ask questions and seek solutions related to your products and services.

Before consumers ask which products fulfill their needs, they go to search engines to find how they can meet solve common problems and get their needs met.

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3. Lead Generation

For many industries and products, consumers don’t just make a purchase right away. It takes an average of 8 interactions or touches with a prospect to turn them into a customer. That means you need a process for getting to know them and winning them over.

Your website can be a lead generation machine if you have a quality user experience and offer ways to stay in touch and learn more.

Websites are a great way for consumers to interact with a business and gather information. When done well, websites aren’t a cost center because they offer such incredible ROI on your investment. 

Consider whether your website has appropriate lead funnels to help consumers progressively learn more about your business and forms that help them go from visitors to prospects that you can now interact with.

4. Bring in Customers Organically

You can’t beat a new customer that you don’t have to pay for. Organic website traffic is a great way to get the most from your marketing efforts.

When your website is well-optimized, you’ll have a good chance of ranking for SEO. But that doesn’t just mean using keywords strategically. It also needs a good structure and fast speeds to wow both search engines and consumers.

Your Website Matters

Many free website templates include extra code that slows them down and makes them look like any other website. If a consumer reaches your site, they likely won’t feel impressed or compelled to take the next step with your organization.

Customer, high-quality websites cost money on the front end, but often pay off over the coming months and years because they help you increase your customer base.

5. Impressive Customer Experience

Buying products and services is an emotional process. Consumers don’t just select products they like. They buy products based on how they feel during the research phase.

Making it easy to get in touch with your business is valuable because it helps the consumer take the next step. Consider how your website can help answer questions before consumers ask them so that you have to take fewer calls and the consumer finds the experience with your business easy.

Easy access to information and answers makes the customer experience seamless and impressive. But to do so, you’ll need dynamic user interfaces, integrated website forms, surveys, quizzes, games and more to help consumers learn and build a relationship with you.

6. Reminders Through Updates

Staying in touch with your customers means providing them with updates and reminders about your business. Websites offer a place to post those updates and email them out or get them on social media. 

Consumers can access your website 24/7, which means you can offer updates at any time. When you want to communicate quickly and keep the information about there for a little while, your website can connect you with your consumers.

7. More Information for Marketing Campaigns

Whether you’re running a radio ad or conducting a social media campaign, your website will be an essential element. When you want to guide prospects toward more information, you list your website or a specific landing page.

That means that your website will be the element that converts your target audience from stranger to prospect. Just like it’s important to have forms and conversion opportunities for organic traffic, you’ll need conversion tools for other marketing campaigns.

A strong website is essential to any campaign you run. It is the very backbone of your marketing, whether traditional or digital.

As such, you want to put your best foot forward in delivering outstanding experiences and building a community where customers know they can go for more information.

New Light Digital builds engaging, dynamic and interactive websites that help your company grow and get the greatest ROI from all marketing campaigns and communication methods.

Schedule your free consultation now to learn more about how our team can help you stand out and build invaluable customer relationships.

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