Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle
Marketing Automation Jan 20, 2025

Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle

Struggling to balance email marketing with everything else on your plate? Hiring an agency could be the smartest move for your business. But is it right for you? Discover the real benefits and potential risks of outsourcing your email marketing—before…

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The Art of Crafting Engaging Blog Content: A Comprehensive Guide
Content Marketing Mar 21, 2024

The Art of Crafting Engaging Blog Content: A Comprehensive Guide

Want to get more value from your blog content? Follow these 10 steps to craft engaging blog content and resonate with your audience.

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This Tool Boosts Your Content Marketing
Content Marketing Feb 28, 2022

This Tool Boosts Your Content Marketing

Content marketing demands different types of content to meet the needs of various customers. Here’s a look at how podcasting meets those needs.

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Why You Need to Tune Into Your Online Reviews
Insights Nov 29, 2021

Why You Need to Tune Into Your Online Reviews

Learn the importance of tuning into your online reviews to learn what customers are saying about you. We provide tips for online reputation management.

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Is Social Media a “Pay to Play” Marketing Strategy Now?
Social Media Management May 24, 2021

Is Social Media a “Pay to Play” Marketing Strategy Now?

Social media has adapted and changed over the last several years. To grow your audience today and gain the exposure you want, you might need to turn to paid ads.

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Why You Need a Facebook Group and a Guide to Creating One
Insights Mar 10, 2021

Why You Need a Facebook Group and a Guide to Creating One

Social media is ever-changing. If you aren't currently taking advantage of Facebook Groups, we'll explain how to do so and why it matters to your online marketing plan.

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Reputation Management Trends for 2021
Insights Nov 25, 2020

Reputation Management Trends for 2021

Reputation management trends for 2021 include watching out for trolls, rewarding influencers, inviting video testimonials, showing empathy, and building a moderation system.

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How Professional Web Design Influences Customer Trust and Sales
Web Design Jul 28, 2026

How Professional Web Design Influences Customer Trust and Sales

Discover how professional web design shapes first impressions, builds customer trust, improves user experience, and helps businesses generate more leads, conversions, and long-term sales growth through a high-performing website.

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How to Ensure Your Emails Don’t Land in the Spam Folder
Content Marketing Jun 27, 2025

How to Ensure Your Emails Don’t Land in the Spam Folder

Learn proven tactics to avoid the email spam folder and boost deliverability, engagement, and trust with your subscribers.

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Tried Running Digital Ads on Your Own with no Success? Read This!
Marketing Strategy Aug 10, 2022

Tried Running Digital Ads on Your Own with no Success? Read This!

Digital ads require careful strategy, optimization and monitoring. Here are 10 reasons why your ads might have failed and what to do to change that.

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A Dozen Reasons Why Social Media Benefits Your Business
Social Media Management May 8, 2023

A Dozen Reasons Why Social Media Benefits Your Business

Social media benefits your business in many ways. Here’s how to start seeing those benefits with the right strategy and expertise.

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Holiday Marketing Best Practices
Content Marketing Dec 13, 2021

Holiday Marketing Best Practices

Holiday marketing can boost your bottom line before the end of the year with the best tactics and strategy.

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