Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Social Media Management Tips During a Pandemic
Social Media Management Jun 24, 2020

Social Media Management Tips During a Pandemic

Social media management tactics and strategies must adjust during the coronavirus pandemic. Learn how to avoid PR disasters in your social media content.

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Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency
Marketing Strategy Sep 4, 2025

Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency

You can spend $4,000 on one pair of hands or unlock an entire team that ships strategy, SEO, ads, creative, and clean reporting without the headaches. If speed, learning, and ROI matter, the agency option turns the same budget into…

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Email Design Matters: How to Create Visually Appealing Emails that Convert
Content Marketing Mar 27, 2025

Email Design Matters: How to Create Visually Appealing Emails that Convert

Email design matters: learn how to craft designs that look great, boost engagement, and drive conversions.

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E-commerce Advertising: Tailoring Paid Strategies for Online Retailers
Marketing Strategy Sep 7, 2023

E-commerce Advertising: Tailoring Paid Strategies for Online Retailers

As an online retailer, driving top-of-the-funnel leads is essential. Here’s how to tailor your paid strategies to earn more e-commerce sales.

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Social Media Manager: What Does it Mean and What Does One Do Exactly?
Content Marketing Apr 16, 2025

Social Media Manager: What Does it Mean and What Does One Do Exactly?

What does a social media manager do and why do you need one? Here’s a look at what these professionals do and how to find a good one.

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Mobile-First Design: Prioritizing the Mobile Experience in a Multi-Device World
Web Design Mar 7, 2024

Mobile-First Design: Prioritizing the Mobile Experience in a Multi-Device World

Find out more about mobile-first design and why it matters in a multi-device world. These are top considerations for mobile website designs.

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Juneau Web Design: Attracting Locals and Tourists in a Town with a Small Population
Web Design Apr 6, 2023

Juneau Web Design: Attracting Locals and Tourists in a Town with a Small Population

Learn how Juneau web design can help you attract tourists and earn their business. Your website should include these 8 features.

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Creating a Content Marketing Plan for a Long Sales Cycle
Content Marketing Jan 27, 2021

Creating a Content Marketing Plan for a Long Sales Cycle

Have a complicated sales cycle and want to close more sales? A content marketing plan could help you achieve your goals. Learn how to build an effective plan.

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Social Media is Evolving. Are You?
Content Marketing Dec 9, 2020

Social Media is Evolving. Are You?

Social media strategy is changing for 2021. Learn how to evolve your planning and meet the trends of the upcoming year. We explain five social media tactics for 2021.

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Unlocking Insane Growth: The Ultimate Digital Marketing Strategy for Insurance Companies to Forge Unbreakable Relationships
SEO Apr 30, 2023

Unlocking Insane Growth: The Ultimate Digital Marketing Strategy for Insurance Companies to Forge Unbreakable Relationships

An in-depth look at digital marketing for insurance companies and ways you can use online tactics to build valuable and meaningful relationships.

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The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It
Marketing Automation Aug 24, 2022

The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It

HubSpot offers a free CRM with no trial periods for how long you can use it. Here’s a look at the tools that make it the leading marketing.

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Using Account Based Marketing Vs Inbound Marketing to Meet and Engage Prospects
Content Marketing Mar 14, 2022

Using Account Based Marketing Vs Inbound Marketing to Meet and Engage Prospects

What are the similarities and differences of account-based marketing vs inbound marketing? Learn the pros & cons of engaging both strategies.

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