Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It
Marketing Automation Aug 24, 2022

The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It

HubSpot offers a free CRM with no trial periods for how long you can use it. Here’s a look at the tools that make it the leading marketing.

Read →
How to Use Landing Pages to Improve Email Marketing Performance
Conversion Rate Optimization Aug 19, 2021

How to Use Landing Pages to Improve Email Marketing Performance

Landing pages can improve your email marketing conversion rates to help you get more out of your campaigns. Learn our top 10 tips.

Read →
People Are Talking, Start Listening with Reputation Management
Insights Jul 8, 2020

People Are Talking, Start Listening with Reputation Management

Reputation management is a tool for casting your business in a positive light online. You’ll never avoid all negative comments, but you can adjust the message to showcase your business to others.

Read →
PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget
Google Ads & Meta Ads Nov 15, 2024

PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget

If it feels like you can’t compete for ad space with big brands and their big budgets, adjust your strategy. Here’s how to manage PPC for small businesses.

Read →
Building an Email List Effectively and Compliantly
Content Marketing Dec 7, 2021

Building an Email List Effectively and Compliantly

How you build your email list will impact your email marketing effectiveness. Here are tips for effective, compliant list building strategies.

Read →
How Do Private Browsers Impact SEO
Content Marketing Aug 30, 2021

How Do Private Browsers Impact SEO

Will your website still rank if consumers are using private browsers or incognito mode? Learn what to expect as consumers seek out increased online privacy.

Read →
The Complete Guide to DIY SEO
Content Marketing Jun 14, 2021

The Complete Guide to DIY SEO

Some people think SEO is a complete mystery. In reality, it includes four main focus areas. We’ll teach you how to master those four areas to complete DIY SEO.

Read →
Creating a Content Marketing Plan for a Long Sales Cycle
Insights Jan 27, 2021

Creating a Content Marketing Plan for a Long Sales Cycle

Have a complicated sales cycle and want to close more sales? A content marketing plan could help you achieve your goals. Learn how to build an effective plan.

Read →
The 6 Phases of Effective Marketing Automation Strategy
Content Marketing Jan 6, 2021

The 6 Phases of Effective Marketing Automation Strategy

An effective marketing automation strategy starts with careful planning. Learn the six phases of building out your strategy designed for results.

Read →
E-commerce Advertising: Tailoring Paid Strategies for Online Retailers
Marketing Strategy Sep 7, 2023

E-commerce Advertising: Tailoring Paid Strategies for Online Retailers

As an online retailer, driving top-of-the-funnel leads is essential. Here’s how to tailor your paid strategies to earn more e-commerce sales.

Read →
Best CMS for Startups
SEO Jan 18, 2022

Best CMS for Startups

Learn about the best CMS for startups to power website experiences that delight your customers and prospects. Here’s the list of the top five.

Read →
5 Ways Businesses Can Prepare for a Website Design Project
Google Ads & Meta Ads Jul 1, 2020

5 Ways Businesses Can Prepare for a Website Design Project

With 5 easy steps, you can set up your website design project for success. Organizing your files, placing them in online folders and outlining your sitemap are all good steps to take to prepare for working with a website designer.

Read →