Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

Work with Daniel →
Why Your URL Structure Matters for SEO
SEO Oct 19, 2022

Why Your URL Structure Matters for SEO

URL structure plays a key role in SEO. Here's what you need to know about building logical, clear URLs for the best keyword ranking results.

Read →
10 Things Business Owners Need to Know About SEO
SEO Nov 11, 2020

10 Things Business Owners Need to Know About SEO

Learn the 10 things every business owner needs to know about SEO to succeed in building organic traffic on your website.

Read →
Want to Show in More AI Overviews? You Should Be Doing This
Content Marketing Sep 29, 2025

Want to Show in More AI Overviews? You Should Be Doing This

Want to show up more in AI overviews? Discover proven optimization tactics to increase your website’s visibility and reach more potential customers.

Read →
How to Choose a Digital Marketing Agency
Marketing Strategy Jun 17, 2025

How to Choose a Digital Marketing Agency

There are so many digital marketing agency options available. But how can you pick the one that will get the best results for your business? Read these tips.

Read →
Tips for Optimizing Your Website Speed
Reputation Management Mar 17, 2021

Tips for Optimizing Your Website Speed

If your website is sluggish to load, read this. We offer 10 tips to optimize your website speed to improve your customer experience and increase your SEO ranking.

Read →
Why Do I Need Website Development With Tools Like WordPress?
Reputation Management Jun 1, 2020

Why Do I Need Website Development With Tools Like WordPress?

Today’s website tools and free templates make it easy for anyone to set up a website. However, website development can improve website functionality and rank better for SEO.

Read →
Social Media Metrics: Measuring Success in Your Campaigns
Social Media Management Sep 20, 2024

Social Media Metrics: Measuring Success in Your Campaigns

Learn what social media metrics you should be following to measure your success. Here’s why these metrics matter and how you can use them.

Read →
Planning Your New Website: 10 Steps to Ensure a Successful Online Launch
Website Dec 12, 2023

Planning Your New Website: 10 Steps to Ensure a Successful Online Launch

Follow these 10 steps to ensure your online launch results in new leads and sales.

Read →
Is Your Marketing Effective? 7 Marketing Success Metrics
Lead Generation Aug 10, 2023

Is Your Marketing Effective? 7 Marketing Success Metrics

Learn the 7 marketing success metrics that help determine whether your marketing is effective. Start calculating marketing success now.

Read →
Lead Generation in B2B vs. B2C: Strategies for Both Business Models
Lead Generation Dec 18, 2023

Lead Generation in B2B vs. B2C: Strategies for Both Business Models

Learn lead generation strategies for B2B vs. B2C business models. Here are the similarities and differences, and also tips for reaching them.

Read →
The 6 Phases of Effective Marketing Automation Strategy
Content Marketing Jan 6, 2021

The 6 Phases of Effective Marketing Automation Strategy

An effective marketing automation strategy starts with careful planning. Learn the six phases of building out your strategy designed for results.

Read →
How to Use Email Reactivation Campaigns
SEO Nov 22, 2021

How to Use Email Reactivation Campaigns

Learn everything you need to know about email reactivation campaigns. We explain what these are and how to do them well to reap the benefits.

Read →