Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Digital Opportunities for the Moldovan Diaspora
Marketing Strategy Sep 9, 2025

Digital Opportunities for the Moldovan Diaspora

The Moldovan diaspora spans the globe, shaping economic, cultural, and social ties between Moldova and the world. Digital transformation opens powerful opportunities for Moldovans abroad to stay connected, build businesses, and create value at home. This article explores the digital…

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6 Time-saving Small Business Website Management Tips
Web Development Mar 18, 2022

6 Time-saving Small Business Website Management Tips

Ready to put time back in your busy schedule? Here are time-saving small business website management tips.

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Building a Social Media Presence: Tips for New Businesses
Social Media Management Apr 1, 2024

Building a Social Media Presence: Tips for New Businesses

Building a social media presence is crucial for new businesses. Follow these 12 steps to create smart, optimized profiles and content.

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2023 Trends in Social Media Marketing for Architects
Content Marketing Jan 11, 2023

2023 Trends in Social Media Marketing for Architects

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to show your work.

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Setting Up Subscriber Notifications on a WordPress Blog
Content Marketing Mar 21, 2022

Setting Up Subscriber Notifications on a WordPress Blog

Want to bring people back to your WordPress blog? Here’s how to set up subscriber notifications to drive valuable traffic to your website.

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What Makes for a Good eCommerce Website?
Reputation Management Dec 9, 2021

What Makes for a Good eCommerce Website?

A poor eCommerce website can lead to cart abandonment and high bounce rates. Here’s how to ensure a quality customer experience.

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How to Use Case Studies to Increase Website Conversions
Conversion Rate Optimization Sep 21, 2021

How to Use Case Studies to Increase Website Conversions

Case studies can be powerful tools in helping to convert website visitors into customers. Get tips on how to increase website conversions.

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10 Steps to Maximizing Your Local SEO
Local SEO Jun 3, 2020

10 Steps to Maximizing Your Local SEO

Statistics show that consumers complete online searches before visiting an in-store location. Optimizing your business for local SEO can have serious rewards.

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Reasons to Invest in Your Website During the Coronavirus Pandemic
Google Ads & Meta Ads May 12, 2020

Reasons to Invest in Your Website During the Coronavirus Pandemic

Now is the time to improve your website functionality to retain current customers and win new business during the coronavirus pandemic. Learn website development strategies.

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PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget
Google Ads & Meta Ads Nov 15, 2024

PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget

If it feels like you can’t compete for ad space with big brands and their big budgets, adjust your strategy. Here’s how to manage PPC for small businesses.

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Content Marketing Trends: What’s Hot in 2024
Content Marketing Aug 8, 2024

Content Marketing Trends: What’s Hot in 2024

Learn the hottest content marketing trends of 2024 so far. Learn what you should be implementing to see a strong finish to the year.

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SEO Audits: A Step-by-Step Guide to Optimizing Your Site
SEO Jun 5, 2024

SEO Audits: A Step-by-Step Guide to Optimizing Your Site

Learn the steps for completing an SEO audit to optimize your site. These eight activities can help you drive more organic website traffic.

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