Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

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Industry-Specific Marketing Works — Find the Right Agency
Marketing Strategy Nov 15, 2024

Industry-Specific Marketing Works — Find the Right Agency

Find a marketing agency that specializes in your industry by following these 10 steps. Here’s how to locate marketing professionals that can deliver results.

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Local SEO vs. Global SEO: Choosing the Right Strategy
Local SEO Aug 22, 2024

Local SEO vs. Global SEO: Choosing the Right Strategy

As you evaluate local SEO vs. global SEO, read up on the main elements of each and businesses that are ideal for each SEO method.

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AI Chatbot Integration: Embedding Chat Functionality on Your Website
Website Jan 20, 2024

AI Chatbot Integration: Embedding Chat Functionality on Your Website

Learn the benefits of AI chatbot integration with your website. Both you and your customers will benefit when you embed chat functionality.

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20 Best Digital Marketing Tools to Help Your Business Grow
Marketing Strategy Mar 3, 2023

20 Best Digital Marketing Tools to Help Your Business Grow

Find the 20 best digital marketing tools that will guide your team to success. These tools help you improving your ROI and saving time.

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What is a Website Wireframe?
Web Development Sep 12, 2022

What is a Website Wireframe?

Have you been wondering what is a website wireframe and how website design and development agencies use them? Here's an in-depth overview.

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I Only Sell B2B, So Why Should I Invest in Organic Social Media?
Social Media Management Aug 16, 2022

I Only Sell B2B, So Why Should I Invest in Organic Social Media?

Wondering if organic social media is worth the time and expense when you only sell B2B? Here’s why you still need social media and the benefits it offers.

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How to Add CMS to an Existing Website
Insights Aug 14, 2022

How to Add CMS to an Existing Website

Want more ease of managing your website? Learn how to add CMS to an existing website. You will need some working knowledge of HTML and CSS.

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Best CMS for Startups
SEO Jan 18, 2022

Best CMS for Startups

Learn about the best CMS for startups to power website experiences that delight your customers and prospects. Here’s the list of the top five.

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How to Manage Your Organization’s Data for Optimal Results
Reputation Management Apr 21, 2021

How to Manage Your Organization’s Data for Optimal Results

Wondering how to make your data work for you? We answer questions related to why and how to build a data strategy to inform marketing decisions.

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Creating a Content Marketing Plan for a Long Sales Cycle
Insights Jan 27, 2021

Creating a Content Marketing Plan for a Long Sales Cycle

Have a complicated sales cycle and want to close more sales? A content marketing plan could help you achieve your goals. Learn how to build an effective plan.

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How AI is Changing Digital Marketing: What Business Owners Need to Know
Content Marketing Jul 18, 2025

How AI is Changing Digital Marketing: What Business Owners Need to Know

Explore how AI in digital marketing is transforming strategy, automation, and customer engagement for today’s business owners.

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PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget
Google Ads & Meta Ads Nov 15, 2024

PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget

If it feels like you can’t compete for ad space with big brands and their big budgets, adjust your strategy. Here’s how to manage PPC for small businesses.

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