Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Must-haves When Seeking a WooCommerce Development Agency
Marketing Strategy Aug 20, 2022

Must-haves When Seeking a WooCommerce Development Agency

Need a WooCommerce Development agency? Here’s what you need to know and questions to ask before making your selection.

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How to Manage Your Organization’s Data for Optimal Results
Reputation Management Apr 21, 2021

How to Manage Your Organization’s Data for Optimal Results

Wondering how to make your data work for you? We answer questions related to why and how to build a data strategy to inform marketing decisions.

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Why Engaging Users Matters for Your SEO Strategy
Content Marketing Apr 7, 2021

Why Engaging Users Matters for Your SEO Strategy

Building an SEO strategy isn’t just about keyword research. Learn why user engagement is becoming such an important metric in your search engine ranking efforts.

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The Ultimate Guide to Google Shopping Ads
Google Ads & Meta Ads Feb 11, 2021

The Ultimate Guide to Google Shopping Ads

This guide contains everything you need to know about Google Shopping Ads. Use it to efficiently promote your products on Google Ads.

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How to Create a One-page Digital Marketing Strategy (with Downloadable Template)
Content Marketing May 14, 2025

How to Create a One-page Digital Marketing Strategy (with Downloadable Template)

Build a one-page digital marketing strategy that’s clear and effective. Includes a free template to help you get started quickly.

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Dynamic Ads: Personalizing Campaigns for Higher Conversions
Lead Generation Oct 5, 2023

Dynamic Ads: Personalizing Campaigns for Higher Conversions

Get more from your ad campaigns with dynamic ads. Learn the benefits these ads provide as well as tips for ensuring high ROI.

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How to Sell to Customers Who Are Just Too Busy
Conversion Rate Optimization Jul 12, 2021

How to Sell to Customers Who Are Just Too Busy

Whether your customer is a busy business owner or a swamped single mom, here are some simple sales tips to keep them happy.

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Ranking #1 in Search Doesn’t Mean SEO Efforts End
Content Marketing Aug 12, 2020

Ranking #1 in Search Doesn’t Mean SEO Efforts End

SEO strategy does not end when your business ranks number one in search results. Learn why and how to protect your rankings with an ongoing strategy.

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Lead Generation Tactics: Turning Clicks into Conversions
Lead Generation Mar 25, 2024

Lead Generation Tactics: Turning Clicks into Conversions

Learn how to generate more leads with your website by encouraging visitors to take the next step with your company. These 5 tactics work.

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Is Your Marketing Performing As It Should? Tips for Mid-year Reviews and Adjustments
Marketing Strategy Jun 5, 2023

Is Your Marketing Performing As It Should? Tips for Mid-year Reviews and Adjustments

Wondering if your marketing is successful enough? Now’s the time to complete a mid-year marketing review to ensure a successful year.

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How Often Should I Publish Blogs for Best SEO Results?
Content Marketing Oct 5, 2022

How Often Should I Publish Blogs for Best SEO Results?

As you build your content marketing plan, you might be wondering how often you should publish blogs for best SEO results. Here’s your answer.

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Why Your WordPress Website Needs Category Landing Pages for SEO
Content Marketing Oct 11, 2021

Why Your WordPress Website Needs Category Landing Pages for SEO

Category landing pages are an underused SEO tool on websites. We explain how to get more value from these pages with WordPress SEO strategy.

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