Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Social Media Marketing for Architects
Insights Oct 7, 2020

Social Media Marketing for Architects

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to showcase your work and bring in new business. Get tips for social media success.

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Digital Opportunities for the Moldovan Diaspora
Marketing Strategy Sep 9, 2025

Digital Opportunities for the Moldovan Diaspora

The Moldovan diaspora spans the globe, shaping economic, cultural, and social ties between Moldova and the world. Digital transformation opens powerful opportunities for Moldovans abroad to stay connected, build businesses, and create value at home. This article explores the digital…

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Your Website Matters: The Cornerstone of Digital Presence
Website Mar 14, 2024

Your Website Matters: The Cornerstone of Digital Presence

See why your website matters concerning your marketing efforts both online and traditional. Here are the reasons your website matters.

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5 Reasons Your Brick-and-Mortar Business Needs Digital Marketing
Insights Apr 13, 2022

5 Reasons Your Brick-and-Mortar Business Needs Digital Marketing

Wondering if you need digital marketing? Here are five reasons digital marketing is still essential for all businesses.

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How to Sell to Customers Who Are Just Too Busy
Conversion Rate Optimization Jul 12, 2021

How to Sell to Customers Who Are Just Too Busy

Whether your customer is a busy business owner or a swamped single mom, here are some simple sales tips to keep them happy.

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Does Website Design Influence Traffic, Conversions and SEO?
Google Ads & Meta Ads Aug 28, 2020

Does Website Design Influence Traffic, Conversions and SEO?

Website design isn't just about making a page look good. It's also about improving your sales through traffic, conversion and SEO management.

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How to Choose a Digital Marketing Agency
Marketing Strategy Jun 17, 2025

How to Choose a Digital Marketing Agency

There are so many digital marketing agency options available. But how can you pick the one that will get the best results for your business? Read these tips.

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Social Media Metrics: Measuring Success in Your Campaigns
Social Media Management Sep 20, 2024

Social Media Metrics: Measuring Success in Your Campaigns

Learn what social media metrics you should be following to measure your success. Here’s why these metrics matter and how you can use them.

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How to Use Case Studies to Increase Website Conversions
Conversion Rate Optimization Sep 21, 2021

How to Use Case Studies to Increase Website Conversions

Case studies can be powerful tools in helping to convert website visitors into customers. Get tips on how to increase website conversions.

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How to Avoid Duplicate Content and Pages on WordPress
Content Marketing Apr 28, 2021

How to Avoid Duplicate Content and Pages on WordPress

Duplicate content has a huge impact on your SEO. Learn how to avoid this pitfall within your WordPress website and why it’s so important to monitor your website’s content regularly.

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10 Dangers of Free Websites
Reputation Management Dec 30, 2020

10 Dangers of Free Websites

If you’re just getting started or looking to support a hobby, a free website can be a great place to start. But if you’re running a business, know the 10 dangers of free websites.

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Social Media is Evolving. Are You?
Insights Dec 9, 2020

Social Media is Evolving. Are You?

Social media strategy is changing for 2021. Learn how to evolve your planning and meet the trends of the upcoming year. We explain five social media tactics for 2021.

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