Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
How Pay-per-click Advertising Makes Insurance Agencies Stand Out
Google Ads & Meta Ads Apr 28, 2023

How Pay-per-click Advertising Makes Insurance Agencies Stand Out

Pay-per-click advertising is an effective way to generate new leads for your insurance agency. Get ready for your next PPC campaign with tips and resources on our blog.

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2023 Trends in Social Media Marketing for Architects
Content Marketing Jan 11, 2023

2023 Trends in Social Media Marketing for Architects

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to show your work.

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Measuring the ROI of SEO. Is It Worth the Effort?
Marketing Automation Nov 21, 2022

Measuring the ROI of SEO. Is It Worth the Effort?

Is SEO worth the effort and expense? Here’s how to measure the ROI of SEO to better understand the value of this important initiative.

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The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It
Marketing Automation Aug 24, 2022

The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It

HubSpot offers a free CRM with no trial periods for how long you can use it. Here’s a look at the tools that make it the leading marketing.

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When Should I Start Seeing Results from My SEO Strategy?
Local SEO Aug 9, 2022

When Should I Start Seeing Results from My SEO Strategy?

SEO strategy requires patience. You’ll likely start seeing results within 9-10 months. Here’s why it takes so long and the factors that influence that timeline.

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Best B2B Marketing Strategies for 2023
Content Marketing Jan 2, 2022

Best B2B Marketing Strategies for 2023

These are the best B2B marketing strategies for 2023 based on current trends. Get access to the 10 best tips leading into the new year.

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A Digital Marketing Guide for Architecture and Design Companies
Content Marketing Sep 24, 2021

A Digital Marketing Guide for Architecture and Design Companies

A digital marketing guide for architecture and design companies that will put your firm on the right track to long-term, sustainable growth.

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The Complete Guide to DIY SEO
Content Marketing Jun 14, 2021

The Complete Guide to DIY SEO

Some people think SEO is a complete mystery. In reality, it includes four main focus areas. We’ll teach you how to master those four areas to complete DIY SEO.

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How to Avoid WordPress Security Issues
Reputation Management Mar 31, 2021

How to Avoid WordPress Security Issues

Don’t become the victim of malicious online activity and hacking. Learn how to protect your WordPress website from security issues with seven key tips.

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Why You Need a Facebook Group and a Guide to Creating One
Insights Mar 10, 2021

Why You Need a Facebook Group and a Guide to Creating One

Social media is ever-changing. If you aren't currently taking advantage of Facebook Groups, we'll explain how to do so and why it matters to your online marketing plan.

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People Are Talking, Start Listening with Reputation Management
Insights Jul 8, 2020

People Are Talking, Start Listening with Reputation Management

Reputation management is a tool for casting your business in a positive light online. You’ll never avoid all negative comments, but you can adjust the message to showcase your business to others.

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Want to Show in More AI Overviews? You Should Be Doing This
Content Marketing Sep 29, 2025

Want to Show in More AI Overviews? You Should Be Doing This

Want to show up more in AI overviews? Discover proven optimization tactics to increase your website’s visibility and reach more potential customers.

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