Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Web Development for Startups: What New Businesses Should Prioritize
Web Development Dec 29, 2025

Web Development for Startups: What New Businesses Should Prioritize

Launching a new business? Discover what web development startups should focus on first, including usability, performance, and scalable foundations for long-term growth.

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5 Ways Businesses Can Prepare for a Website Design Project
Google Ads & Meta Ads Jul 1, 2020

5 Ways Businesses Can Prepare for a Website Design Project

With 5 easy steps, you can set up your website design project for success. Organizing your files, placing them in online folders and outlining your sitemap are all good steps to take to prepare for working with a website designer.

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LinkedIn Advertising: A Guide to B2B Marketing Success
Social Media Management Sep 9, 2024

LinkedIn Advertising: A Guide to B2B Marketing Success

LinkedIn advertising is a powerful tool for reaching B2B decision-makers. Learn how to harness the power of these ads and get the most of it.

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Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How
Content Marketing Jun 7, 2021

Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How

Wondering how to increase customer loyalty? You’ve probably never considered paid ads, but this strategy can prove to be extremely effective. Here’s why.

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Fast Websites Rank and Convert Better: The Business Impact of Page Speed
SEO Jul 16, 2026

Fast Websites Rank and Convert Better: The Business Impact of Page Speed

Discover why Fast Websites Rank Better, generate more conversions, improve user experience, and support long-term business growth through stronger page speed performance.

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Measuring the ROI of SEO. Is It Worth the Effort?
Marketing Automation Nov 21, 2022

Measuring the ROI of SEO. Is It Worth the Effort?

Is SEO worth the effort and expense? Here’s how to measure the ROI of SEO to better understand the value of this important initiative.

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Tips for Writing Headings for SEO
Content Marketing Oct 12, 2022

Tips for Writing Headings for SEO

Making your writing more impactful means optimizing it for better results. Here’s how to write the best SEO headings.

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How to Avoid WordPress Security Issues
Reputation Management Mar 31, 2021

How to Avoid WordPress Security Issues

Don’t become the victim of malicious online activity and hacking. Learn how to protect your WordPress website from security issues with seven key tips.

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YouTube Advertising Insights and Tips
Marketing Automation Feb 24, 2021

YouTube Advertising Insights and Tips

YouTube offers a wealth of opportunity for reaching and engaging your target audience. Learn tips for naming and describing organic video content and how to get the most out of advertising.

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What Do Marketing Agencies Do?
Marketing Strategy Feb 12, 2025

What Do Marketing Agencies Do?

Learn the answer to what do marketing agencies do. You’ll also learn about the benefits of hiring an agency and their primary responsibilities.

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Website Design Can Make or Break the Sale
Google Ads & Meta Ads May 25, 2020

Website Design Can Make or Break the Sale

Website sales are a crucial aspect of many business strategies and website design plays an important role. Learn how poor design could lead to poor e-commerce sales.

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What is a Website Wireframe?
Web Development Sep 12, 2022

What is a Website Wireframe?

Have you been wondering what is a website wireframe and how website design and development agencies use them? Here's an in-depth overview.

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