Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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People Are Talking, Start Listening with Reputation Management
Reputation Management Jul 8, 2020

People Are Talking, Start Listening with Reputation Management

Reputation management is a tool for casting your business in a positive light online. You’ll never avoid all negative comments, but you can adjust the message to showcase your business to others.

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Innovative Lead Generation Strategies for B2B Marketing
Lead Generation Apr 12, 2024

Innovative Lead Generation Strategies for B2B Marketing

Find ways to generate more B2B leads through innovative marketing strategies. These 10 lead-generation tactics work well for B2B businesses.

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Video SEO: Optimizing Video Content for Search Engines and YouTube
SEO Sep 15, 2023

Video SEO: Optimizing Video Content for Search Engines and YouTube

Uncover 10 tips to optimize YouTube content for better search results and increased video engagement, enhancing your SEO strategy.

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How to Audit Your Website: A Complete Checklist
Web Development Dec 16, 2022

How to Audit Your Website: A Complete Checklist

Ready to perform a website audit to check performance and look for errors? Here’s your step-by-step guide detailing what to do.

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ChatGPT ads are coming: how smart brands should prepare before everyone else
Marketing Strategy Mar 19, 2026

ChatGPT ads are coming: how smart brands should prepare before everyone else

ChatGPT ads are no longer theoretical. They are already being tested. The brands that prepare now will not just be ready to advertise in AI. They will be ready to capture demand earlier, convert better, and outrun slower competitors.

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Local SEO vs. Global SEO: Choosing the Right Strategy
Local SEO Aug 22, 2024

Local SEO vs. Global SEO: Choosing the Right Strategy

As you evaluate local SEO vs. global SEO, read up on the main elements of each and businesses that are ideal for each SEO method.

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Organic Customers: Why Are They Considered the Most Valuable Customers
Marketing Strategy Aug 20, 2023

Organic Customers: Why Are They Considered the Most Valuable Customers

Why do so many marketing experts list organic customers as the most valuable and important? Here's a look at the benefits of organic marketing

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Why WordPress is Superior to other DIY platforms?
Reputation Management Aug 31, 2020

Why WordPress is Superior to other DIY platforms?

A strong online presence is a must do for any business. There are many platforms that create websites, but WordPress is superior. Here's why.

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I Only Sell B2B, So Why Should I Invest in Organic Social Media?
Social Media Management Aug 16, 2022

I Only Sell B2B, So Why Should I Invest in Organic Social Media?

Wondering if organic social media is worth the time and expense when you only sell B2B? Here’s why you still need social media and the benefits it offers.

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How to Add CMS to an Existing Website
Content Marketing Aug 14, 2022

How to Add CMS to an Existing Website

Want more ease of managing your website? Learn how to add CMS to an existing website. You will need some working knowledge of HTML and CSS.

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Using WordPress Plugins in Your Website Development
Reputation Management Jun 17, 2020

Using WordPress Plugins in Your Website Development

Get a website that does everything you need it to with simple management thanks to WordPress Plugins. A skilled website developer can customize Plugins to meet your website design needs.

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Why You Need a Facebook Group and a Guide to Creating One
Reputation Management Mar 10, 2021

Why You Need a Facebook Group and a Guide to Creating One

Social media is ever-changing. If you aren't currently taking advantage of Facebook Groups, we'll explain how to do so and why it matters to your online marketing plan.

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