Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
This Element of Your Website That’s Hurting Your Customer Experience
SEO Feb 14, 2022

This Element of Your Website That’s Hurting Your Customer Experience

Indexing your PDFs on WordPress will have a direct impact on your SEO. Here are two ways of indexing PDFs with step-by-step directions.

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How to Use Email Reactivation Campaigns
SEO Nov 22, 2021

How to Use Email Reactivation Campaigns

Learn everything you need to know about email reactivation campaigns. We explain what these are and how to do them well to reap the benefits.

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Why Your WordPress Website Needs Category Landing Pages for SEO
Content Marketing Oct 11, 2021

Why Your WordPress Website Needs Category Landing Pages for SEO

Category landing pages are an underused SEO tool on websites. We explain how to get more value from these pages with WordPress SEO strategy.

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How to Use Landing Pages to Improve Email Marketing Performance
Conversion Rate Optimization Aug 19, 2021

How to Use Landing Pages to Improve Email Marketing Performance

Landing pages can improve your email marketing conversion rates to help you get more out of your campaigns. Learn our top 10 tips.

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Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How
Content Marketing Jun 7, 2021

Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How

Wondering how to increase customer loyalty? You’ve probably never considered paid ads, but this strategy can prove to be extremely effective. Here’s why.

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A Guide to Improving Your Return on Ad Spend
Insights May 12, 2021

A Guide to Improving Your Return on Ad Spend

Learn how to improve your return on ad spend to increase conversions and decrease expenses. See our four simple steps to improved ad income.

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Tips for Adding Live Chat to Your Website for Customer Engagement
SEO Mar 24, 2021

Tips for Adding Live Chat to Your Website for Customer Engagement

Live chat on your website is a great way to improve your customer engagement while also guiding prospects along the customer buying journey.

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Web Development for Startups: What New Businesses Should Prioritize
Web Development Dec 29, 2025

Web Development for Startups: What New Businesses Should Prioritize

Launching a new business? Discover what web development startups should focus on first, including usability, performance, and scalable foundations for long-term growth.

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LinkedIn Advertising: A Guide to B2B Marketing Success
Social Media Management Sep 9, 2024

LinkedIn Advertising: A Guide to B2B Marketing Success

LinkedIn advertising is a powerful tool for reaching B2B decision-makers. Learn how to harness the power of these ads and get the most of it.

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Budget Management for Paid Ads: How to Optimize Spending and Results
Lead Generation Oct 15, 2023

Budget Management for Paid Ads: How to Optimize Spending and Results

Paid ads require a watchful eye to optimize spending and ensure the best results. See how to get the most from your paid ad campaigns.

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3 Win-Win Marketing Strategies for Any Business
Marketing Strategy Aug 4, 2023

3 Win-Win Marketing Strategies for Any Business

Build win-win marketing strategies that benefit both your business and the customer. These are the three strategies that work for any company.

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How to Cancel Yelp Ads
SEO Jul 10, 2023

How to Cancel Yelp Ads

Not seeing results from Yelp Ads? Here’s how to cancel them and ideas for better ways to spend your marketing budget to gain a higher ROI.

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