Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Local SEO Tips for Small Businesses: Getting Found Locally
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Local SEO Tips for Small Businesses: Getting Found Locally

Get found locally by following these 10 local SEO tips. See more website traffic and get more customers in-store to grow your business.

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A Digital Marketing Guide for Architecture and Design Companies
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A Digital Marketing Guide for Architecture and Design Companies

A digital marketing guide for architecture and design companies that will put your firm on the right track to long-term, sustainable growth.

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Is Your Website Design Leading to Cart Abandonment and Killing Sales?
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Is Your Website Design Leading to Cart Abandonment and Killing Sales?

Nearly 7 out of 10 customers will abandon their carts before completing their purchase. Learn how to decrease your website’s cart abandonment rate.

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A Guide to Improving Your Return on Ad Spend
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A Guide to Improving Your Return on Ad Spend

Learn how to improve your return on ad spend to increase conversions and decrease expenses. See our four simple steps to improved ad income.

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AI Chatbot Integration for Your Website: Three Ways and How to Do It Right
Website Jan 20, 2024

AI Chatbot Integration for Your Website: Three Ways and How to Do It Right

An AI chatbot on your website answers visitors from your own business information. The three ways to integrate one, the steps, what EU and California rules ask in 2026, and how to tell whether it brings leads.

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How Pay-per-click Advertising Makes Insurance Agencies Stand Out
Google Ads & Meta Ads Apr 28, 2023

How Pay-per-click Advertising Makes Insurance Agencies Stand Out

Pay-per-click advertising is an effective way to generate new leads for your insurance agency. Get ready for your next PPC campaign with tips and resources on our blog.

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Does Website Design Influence Traffic, Conversions and SEO?
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Does Website Design Influence Traffic, Conversions and SEO?

Website design isn't just about making a page look good. It's also about improving your sales through traffic, conversion and SEO management.

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Ranking for Local Search: Strategies to Attain the Highest Position
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Ranking for Local Search: Strategies to Attain the Highest Position

Start ranking for local search so that people nearby your business can discover your services with ease. Here’s how to do it.

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Reputation Management Trends for 2021
Reputation Management Nov 25, 2020

Reputation Management Trends for 2021

Reputation management trends for 2021 include watching out for trolls, rewarding influencers, inviting video testimonials, showing empathy, and building a moderation system.

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People Are Talking, Start Listening with Reputation Management
Reputation Management Jul 8, 2020

People Are Talking, Start Listening with Reputation Management

Reputation management is a tool for casting your business in a positive light online. You’ll never avoid all negative comments, but you can adjust the message to showcase your business to others.

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Effective Marketing Automation Platforms for Small Businesses
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Effective Marketing Automation Platforms for Small Businesses

These are the 5 best marketing automation platforms for small businesses. Learn how to get the most ROI from the subscription fees you pay.

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Best B2B Marketing Strategies for 2023
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Best B2B Marketing Strategies for 2023

These are the best B2B marketing strategies for 2023 based on current trends. Get access to the 10 best tips leading into the new year.

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