Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
What Is Conversion Rate Optimization, and How Can It Help My Business?
Conversion Rate Optimization Aug 22, 2022

What Is Conversion Rate Optimization, and How Can It Help My Business?

Conversion rate optimization requires understanding your customers’ needs and barriers that might prevent a sale. Here’s how CRO benefits your business.

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Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How
Content Marketing Jun 7, 2021

Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How

Wondering how to increase customer loyalty? You’ve probably never considered paid ads, but this strategy can prove to be extremely effective. Here’s why.

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Ranking #1 in Search Doesn’t Mean SEO Efforts End
Content Marketing Aug 12, 2020

Ranking #1 in Search Doesn’t Mean SEO Efforts End

SEO strategy does not end when your business ranks number one in search results. Learn why and how to protect your rankings with an ongoing strategy.

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Content Marketing Trends: What’s Hot in 2024
Content Marketing Aug 8, 2024

Content Marketing Trends: What’s Hot in 2024

Learn the hottest content marketing trends of 2024 so far. Learn what you should be implementing to see a strong finish to the year.

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Lead Generation Tactics: Turning Clicks into Conversions
Lead Generation Mar 25, 2024

Lead Generation Tactics: Turning Clicks into Conversions

Learn how to generate more leads with your website by encouraging visitors to take the next step with your company. These 5 tactics work.

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2023 Trends in Social Media Marketing for Architects
Content Marketing Jan 11, 2023

2023 Trends in Social Media Marketing for Architects

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to show your work.

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6 Time-saving Small Business Website Management Tips
Web Development Mar 18, 2022

6 Time-saving Small Business Website Management Tips

Ready to put time back in your busy schedule? Here are time-saving small business website management tips.

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The Ultimate Guide to Google Shopping Ads
Google Ads & Meta Ads Feb 11, 2021

The Ultimate Guide to Google Shopping Ads

This guide contains everything you need to know about Google Shopping Ads. Use it to efficiently promote your products on Google Ads.

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Do You Need Both PPC and SEO?
Content Marketing Sep 23, 2020

Do You Need Both PPC and SEO?

PPC and SEO each have advantages and disadvantages. Learn how to use these tactics in your marketing plan and how they can augment one another.

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Innovative Lead Generation Strategies for B2B Marketing
Lead Generation Apr 12, 2024

Innovative Lead Generation Strategies for B2B Marketing

Find ways to generate more B2B leads through innovative marketing strategies. These 10 lead-generation tactics work well for B2B businesses.

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How Pay-per-click Advertising Makes Insurance Agencies Stand Out
Google Ads & Meta Ads Apr 28, 2023

How Pay-per-click Advertising Makes Insurance Agencies Stand Out

Pay-per-click advertising is an effective way to generate new leads for your insurance agency. Get ready for your next PPC campaign with tips and resources on our blog.

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When Should I Start Seeing Results from My SEO Strategy?
Local SEO Aug 9, 2022

When Should I Start Seeing Results from My SEO Strategy?

SEO strategy requires patience. You’ll likely start seeing results within 9-10 months. Here’s why it takes so long and the factors that influence that timeline.

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