URLs can play an important role in improving your SEO. Learn how to structure your URLs effectively to provide search engines with crucial information to rank better.
URL structure might be one of the most overlooked SEO opportunities. People put the effort into the on-page and off-page optimizations but forget the importance of effective URLs.
If you’re looking for ways to grow and improve your organic traffic on your website, take some time to review your URL structures. We’ll make some recommendations for good structures and problems to look out for.
Your website’s URLs provide more details to inform search engines about the content on your webpages. Poor URL structures use a series of numbers or letters without real meaning, making it tough for search engines to understand. Or, they lack a strong hierarchy to provide more details about the page content.
Here’s a look at some important elements to consider for your URLs.
It’s never too late to re-evaluate your URL structures. While it’s certainly easiest and best to launch a website with effective URL structures, you can go back and fix your URLs once you’ve published the site.
The important element of fixing URLs is to create 301 redirects. Otherwise, anywhere that has your old URLs will provide a 404 error. So all that time you’ve spent building backlinks will be lost entirely. Before you embark on fixing your URLs, take these important steps.
If you’re looking for an expert SEO strategy, New Light Digital can help. With expertise in helping businesses rank for target keywords and an emphasis on customer service, you won’t regret hiring our team of experts. Request a free quote for more information.
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