Most businesses need a website for success. IT and SaaS companies are certainly no exception. Because you sell a technology-related product, your website is a direct reflection of that product.
If your website fails to wow and impress your target audience, they won’t be likely to reach out for a demo to learn more about what you’re offering.
But even though you work in IT or SaaS, you might not have the in-house expertise to execute an impressive website or the background to know what a website serving your purposes really needs.
As a professional website design team and full digital marketing agency, we explain the key functions of IT and SaaS websites and why these functions matter in the success of your business.
1. Demo Video or Strong Product Overview
Because you’re selling a technology product, you need to provide a demo or overview video that gives an in-depth look into your product. This video should showcase the main challenges that your product helps your customers overcome.
Additionally, the video should highlight your product’s main features and benefits. While you might want to still provide a one-on-one demo with customers to answer specific questions and provide a selling opportunity, customers need more information before taking that leap to schedule an in-person demonstration.
2. Attractive Features and Benefits Page
You have to explain in clear terms what your product does and the benefits your customers get from those features. Customers might be doing a comparison of functionality between your product and your competitors’. To do this effectively, these customers need clear insights into what you do and why it matters.
But the design of this page is also really important. It needs to invite customers to linger a while and break up the text in a way that makes it not as overwhelming. That’s why effective website design is so important to the success of your business.
3. Pricing Information
In the IT and SaaS industry, people want to know how much your services will cost them. You need a pricing page that clearly outlines your various tiers and what customers can expect for each one of those product tiers.
This page is generally more important later in the buying journey as customers get closer to making a purchase. But don’t underestimate the value and importance of a pricing page. Make sure that the layout of this page is pleasing and clear so prospects understand what they’re getting for the price.
4. Premium Content: Ebooks, Case Studies, Infographics, Videos, etc.
Create a way to learn more about prospects who visit your site. A great way to do that is to have premium content that users must share their contact information to get access to.
Premium content can include ebooks, case studies, infographics, videos and any other high-quality content your organization generates.
These materials also serve the function of providing more information to prospects to move them along in the buying journey. It’s a very important aspect of your website and one you don’t want to overlook. Talk to your website designer about how to include easy-to-fill forms to provide premium content.
5. Support for Existing Customers
Some of the most powerful marketing is word-of-mouth marketing. Your customer experience is crucial to getting referrals and online reviews. Make sure that your website does more than just attract new business. It should also retain existing business.
To do that, you should have an easy way to get in contact with customer support or read helpful questions and answers to find a solution to your struggles. And by having clear support pages, you’ll make prospects feel better about the service you’re offering.
6. Explain Your Product’s Security
IT and SaaS product websites need to clearly define how you’ll keep information secure. Take time on your website to explain your security measures so customers can feel good about using your products.
With so much hacking and malicious activity out there right now, this page might be one of your most important pages. And if you sell to other businesses, they might have security requirements for outside software that they’ll need to know you comply with. Providing these details can help you close the deal.
Website Design and Development for IT and SaaS Companies
New Light Digital has extensive experience working with IT and SaaS companies looking to improve their online presence. As a full-service digital marketing agency, we know how to build your online presence from start to finish so you can succeed. Get a quote now to learn more.