Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Moldova’s Advertising Market in 2026: Where the Money Goes
Content Marketing May 15, 2025

Moldova’s Advertising Market in 2026: Where the Money Goes

Companies in Moldova reported at least 654 million MDL of advertising sales in 2025, and far more goes to Google and Meta abroad. The figures by channel, and what they mean for advertisers.

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What’s Thin Content and How Does it Impact My SEO?
Content Marketing Nov 28, 2022

What’s Thin Content and How Does it Impact My SEO?

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content. Here are three options.

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Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option
Marketing Strategy Nov 7, 2022

Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option

Yelp, Angi and HomeAdvisor are all notorious for expensive online ads with little to no results. Here’s what you should use your marketing budget on instead.

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How to Cancel Yelp Ads
SEO Jul 10, 2023

How to Cancel Yelp Ads

Not seeing results from Yelp Ads? Here’s how to cancel them and ideas for better ways to spend your marketing budget to gain a higher ROI.

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Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website
Content Marketing Sep 26, 2025

Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website

Discover the power of generative engine optimization to make your website stand out in AI-driven search results. Learn key steps to rank higher in chatbot answers and reach a wider audience.

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I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?
Marketing Strategy Aug 18, 2022

I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?

Working with a shoestring marketing budget? Here’s how to use digital marketing to grow your business no matter how small your budget is.

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How Professional Web Design Influences Customer Trust and Sales
Web Design Jul 28, 2026

How Professional Web Design Influences Customer Trust and Sales

Discover how professional web design shapes first impressions, builds customer trust, improves user experience, and helps businesses generate more leads, conversions, and long-term sales growth through a high-performing website.

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How Much Should I Be Budgeting for Digital Marketing?
SEO Jul 9, 2025

How Much Should I Be Budgeting for Digital Marketing?

Budgeting for digital marketing will help ensure you have a steady stream of prospects and provide relationships with customers.

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When to Hire In-house Marketing Staff vs. an Agency
Marketing Strategy Feb 15, 2023

When to Hire In-house Marketing Staff vs. an Agency

In-house marketing staff has its benefits. But so does hiring an agency. Here’s how to know which is right for your growing business.

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The 2026 Digital CMO Playbook: 10 Decisions That Compound
Content Marketing Aug 31, 2025

The 2026 Digital CMO Playbook: 10 Decisions That Compound

Digital marketing trends 2026 are reshaping the way businesses connect with their audiences. From AI-powered operating models and answer-engine SEO to scaling creative output and implementing privacy-safe measurement, these trends will define competitive advantage in the years ahead.

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Site Speed and User Experience: How Performance Affects Google Ranking
Website Jan 8, 2025

Site Speed and User Experience: How Performance Affects Google Ranking

Learn the close connections among site speed, user experience and Google rankings. See how to improve your site speed to see better results.

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CallRail vs RingCentral: Call Tracking, a Phone System, or Both
Marketing Strategy May 16, 2023

CallRail vs RingCentral: Call Tracking, a Phone System, or Both

CallRail tells you which marketing made the phone ring, and RingCentral is the phone system your team answers it on. Their 2026 plans and list prices, how the official integration works, and how to choose.

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