Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview
Content Marketing May 15, 2025

Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview

Moldova’s advertising market is undergoing rapid change in 2024–2025 as traditional channels (TV, radio, print, outdoor) face challenges and competition from the digital environment. Companies are blending different channels to reach consumers, and this overview examines key trends and what…

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PPC vs. Display Ads: Choosing the Right Paid Advertising Approach
Google Ads & Meta Ads Sep 25, 2023

PPC vs. Display Ads: Choosing the Right Paid Advertising Approach

Considering PPC vs. display ads for your business? Here's how to pick the right approach based on your goals and desired outcomes.

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Healing Your Online Reputation from Damage Done by an Angry Former Employee
Reputation Management Apr 15, 2023

Healing Your Online Reputation from Damage Done by an Angry Former Employee

Don’t let an angry former employee damage your online reputation. Here are 6 reputation management tips for dealing with former employee comments.

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Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option
Marketing Strategy Nov 7, 2022

Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option

Yelp, Angi and HomeAdvisor are all notorious for expensive online ads with little to no results. Here’s what you should use your marketing budget on instead.

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ChatGPT Integration: Enhancing User Interaction on Your Website
Marketing Automation Jul 10, 2024

ChatGPT Integration: Enhancing User Interaction on Your Website

Ready to enhance the user experience on your website? Here’s why you should consider ChatGPT integration and the benefits you can experience.

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AI Search Results vs. Traditional Organic Rankings: What Matters Now
Content Marketing Mar 27, 2026

AI Search Results vs. Traditional Organic Rankings: What Matters Now

AI search vs traditional rankings are reshaping online visibility. Discover what matters now and how to adapt your SEO strategy to stay competitive.

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Waiting for ChatGPT Ads? What Businesses Should Do Before AI Paid Search Launches
Content Marketing Mar 6, 2026

Waiting for ChatGPT Ads? What Businesses Should Do Before AI Paid Search Launches

AI paid search could reshape digital advertising as generative AI platforms evolve. Discover what businesses should do now to prepare for AI-driven ads, from strengthening content authority to improving technical SEO and data strategies.

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What is a Good Cost Per Lead in Google Ads?
Conversion Rate Optimization Jun 13, 2025

What is a Good Cost Per Lead in Google Ads?

Calculating a good cost per lead in Google Ads requires some careful evaluation, and it’s different for everyone. Find insights here.

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Google Presence: Diagnosing Why Your Site Is Missing from Search Results
Marketing Strategy Dec 22, 2023

Google Presence: Diagnosing Why Your Site Is Missing from Search Results

Not showing up on Google search results? Here’s how to evaluate your Google presence and find solutions that help improve organic traffic.

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Video SEO: Optimizing Video Content for Search Engines and YouTube
SEO Sep 15, 2023

Video SEO: Optimizing Video Content for Search Engines and YouTube

Uncover 10 tips to optimize YouTube content for better search results and increased video engagement, enhancing your SEO strategy.

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Do People Actually Click on Google PPC Ads?
Google Ads & Meta Ads Nov 14, 2022

Do People Actually Click on Google PPC Ads?

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

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Should I Allow Comments on My WordPress Blog?
Insights Mar 28, 2022

Should I Allow Comments on My WordPress Blog?

Answering the question about whether you should allow comments on your WordPress blog or not comes down to many factors.

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