Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
What’s Thin Content and How Does it Impact My SEO?
Insights Nov 28, 2022

What’s Thin Content and How Does it Impact My SEO?

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content. Here are three options.

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Signs Your Website Needs an Urgent Redesign
Web Design Jul 24, 2025

Signs Your Website Needs an Urgent Redesign

Outdated design? Slow load time? Learn the key website redesign signs that indicate it’s time to refresh your online presence.

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Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option
Marketing Strategy Nov 7, 2022

Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option

Yelp, Angi and HomeAdvisor are all notorious for expensive online ads with little to no results. Here’s what you should use your marketing budget on instead.

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Waiting for ChatGPT Ads? What Businesses Should Do Before AI Paid Search Launches
Content Marketing Mar 6, 2026

Waiting for ChatGPT Ads? What Businesses Should Do Before AI Paid Search Launches

AI paid search could reshape digital advertising as generative AI platforms evolve. Discover what businesses should do now to prepare for AI-driven ads, from strengthening content authority to improving technical SEO and data strategies.

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Site Speed and User Experience: How Performance Affects Google Ranking
Website Jan 8, 2025

Site Speed and User Experience: How Performance Affects Google Ranking

Learn the close connections among site speed, user experience and Google rankings. See how to improve your site speed to see better results.

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Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview
Content Marketing May 15, 2025

Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview

Moldova’s advertising market is undergoing rapid change in 2024–2025 as traditional channels (TV, radio, print, outdoor) face challenges and competition from the digital environment. Companies are blending different channels to reach consumers, and this overview examines key trends and what…

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What is a Good Cost Per Lead in Google Ads?
Conversion Rate Optimization Jun 13, 2025

What is a Good Cost Per Lead in Google Ads?

Calculating a good cost per lead in Google Ads requires some careful evaluation, and it’s different for everyone. Find insights here.

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Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse
Marketing Automation Feb 28, 2025

Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse

Zoho One offers HIPAA-compliant CRM, marketing, chat, finance, and invoicing—your all-in-one business solution.

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When to Hire In-house Marketing Staff vs. an Agency
Marketing Strategy Feb 15, 2023

When to Hire In-house Marketing Staff vs. an Agency

In-house marketing staff has its benefits. But so does hiring an agency. Here’s how to know which is right for your growing business.

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Responsive Web Design: Creating Sites that Adapt to All Devices
Web Design Feb 13, 2024

Responsive Web Design: Creating Sites that Adapt to All Devices

Learn more about responsive web design and how it helps you adapt your website to all devices. Here are tips for a great user experience.

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I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?
Marketing Strategy Aug 18, 2022

I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?

Working with a shoestring marketing budget? Here’s how to use digital marketing to grow your business no matter how small your budget is.

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Website + SEO + Ads: The Smart Way to Launch a New Business Online
SEO Jun 12, 2026

Website + SEO + Ads: The Smart Way to Launch a New Business Online

Launching a new business takes more than a great website. Discover how combining a website, SEO, and digital ads creates a strong online presence, attracts qualified traffic, and generates leads from day one.

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