Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Google Presence: Diagnosing Why Your Site Is Missing from Search Results
Marketing Strategy Dec 22, 2023

Google Presence: Diagnosing Why Your Site Is Missing from Search Results

Not showing up on Google search results? Here’s how to evaluate your Google presence and find solutions that help improve organic traffic.

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AI Search Results vs. Traditional Organic Rankings: What Matters Now
Content Marketing Mar 27, 2026

AI Search Results vs. Traditional Organic Rankings: What Matters Now

AI search vs traditional rankings are reshaping online visibility. Discover what matters now and how to adapt your SEO strategy to stay competitive.

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Website Essentials: The 13-Point Checklist Every Business Site Needs
Website May 15, 2024

Website Essentials: The 13-Point Checklist Every Business Site Needs

Ensure your site has these website essentials to create meaningful interactions with your customers and engage website visitors.

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How to Cancel Yelp Ads
SEO Jul 10, 2023

How to Cancel Yelp Ads

Not seeing results from Yelp Ads? Here’s how to cancel them and ideas for better ways to spend your marketing budget to gain a higher ROI.

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How Much Should I Be Budgeting for Digital Marketing?
SEO Jul 9, 2025

How Much Should I Be Budgeting for Digital Marketing?

Budgeting for digital marketing will help ensure you have a steady stream of prospects and provide relationships with customers.

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How Website Design Impacts Effective Customer Engagement
Web Development Jun 10, 2020

How Website Design Impacts Effective Customer Engagement

Engaging with customers once they land on your website is just as important as driving traffic to your website. Here’s how to promote customer engagement through your website design.

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Strategic Website Redesign: Enhancing Brand Presence
Web Design Jul 22, 2024

Strategic Website Redesign: Enhancing Brand Presence

Prepare for a strategic website redesign with these steps. Go from assessing your website to strategizing how to increase your website ROI.

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CallRail Vs RingCentral: Your Side-by-side Comparison and Guide
Marketing Strategy May 16, 2023

CallRail Vs RingCentral: Your Side-by-side Comparison and Guide

Wondering the differences between CallRail vs RingCentral? We do a side-by-side comparison based on several key aspects of VoIP services.

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Best WordPress Plugins for Affiliate Link Redirects
Content Marketing Jul 21, 2021

Best WordPress Plugins for Affiliate Link Redirects

Affiliate links can be ugly and create security concerns for users. Build trust and confidence with your user base through affiliate link redirects using these WordPress plugins.

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The 2026 Digital CMO Playbook: 10 Decisions That Compound
Content Marketing Aug 31, 2025

The 2026 Digital CMO Playbook: 10 Decisions That Compound

Digital marketing trends 2026 are reshaping the way businesses connect with their audiences. From AI-powered operating models and answer-engine SEO to scaling creative output and implementing privacy-safe measurement, these trends will define competitive advantage in the years ahead.

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Local SEO Tactics for Multi-Location Businesses: Best Practices
Local SEO Oct 17, 2024

Local SEO Tactics for Multi-Location Businesses: Best Practices

Learn the 10 local SEO tactics for multi-location businesses. Get help to start building your online presence and improving your ROI.

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Redirecting Users to Different Translations Based on Geolocation
Content Marketing Jan 5, 2024

Redirecting Users to Different Translations Based on Geolocation

Find step-by-step directions for redirecting users to different translations of your website based on their geolocation. It only takes a few steps.

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