Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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How Website Design Impacts Effective Customer Engagement
Web Development Jun 10, 2020

How Website Design Impacts Effective Customer Engagement

Engaging with customers once they land on your website is just as important as driving traffic to your website. Here’s how to promote customer engagement through your website design.

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20 Best Digital Marketing Tools to Help Your Business Grow
Marketing Strategy Mar 3, 2023

20 Best Digital Marketing Tools to Help Your Business Grow

Find the 20 best digital marketing tools that will guide your team to success. These tools help you improving your ROI and saving time.

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Website Essentials: The 13-Point Checklist Every Business Site Needs
Website May 15, 2024

Website Essentials: The 13-Point Checklist Every Business Site Needs

Ensure your site has these website essentials to create meaningful interactions with your customers and engage website visitors.

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Website + SEO + Ads: The Smart Way to Launch a New Business Online
SEO Jun 12, 2026

Website + SEO + Ads: The Smart Way to Launch a New Business Online

Launching a new business takes more than a great website. Discover how combining a website, SEO, and digital ads creates a strong online presence, attracts qualified traffic, and generates leads from day one.

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Google Presence: Diagnosing Why Your Site Is Missing from Search Results
Marketing Strategy Dec 22, 2023

Google Presence: Diagnosing Why Your Site Is Missing from Search Results

Not showing up on Google search results? Here’s how to evaluate your Google presence and find solutions that help improve organic traffic.

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This Element of Your Website That’s Hurting Your Customer Experience
SEO Feb 14, 2022

This Element of Your Website That’s Hurting Your Customer Experience

Indexing your PDFs on WordPress will have a direct impact on your SEO. Here are two ways of indexing PDFs with step-by-step directions.

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What is a Good Cost Per Lead in Google Ads?
Conversion Rate Optimization Jun 13, 2025

What is a Good Cost Per Lead in Google Ads?

Calculating a good cost per lead in Google Ads requires some careful evaluation, and it’s different for everyone. Find insights here.

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AI Search Results vs. Traditional Organic Rankings: What Matters Now
Content Marketing Mar 27, 2026

AI Search Results vs. Traditional Organic Rankings: What Matters Now

AI search vs traditional rankings are reshaping online visibility. Discover what matters now and how to adapt your SEO strategy to stay competitive.

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The Impact of Website Speed on User Experience and SEO
Website Apr 20, 2024

The Impact of Website Speed on User Experience and SEO

Think the impact of website speed isn’t all that important? Think again. Here are the impacts page speed has on your user experience and SEO.

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Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse
Marketing Automation Feb 28, 2025

Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse

Zoho One offers HIPAA-compliant CRM, marketing, chat, finance, and invoicing: your all-in-one business solution.

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Do People Actually Click on Google PPC Ads?
Google Ads & Meta Ads Nov 14, 2022

Do People Actually Click on Google PPC Ads?

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

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Responsive Web Design: Creating Sites that Adapt to All Devices
Web Design Feb 13, 2024

Responsive Web Design: Creating Sites that Adapt to All Devices

Learn more about responsive web design and how it helps you adapt your website to all devices. Here are tips for a great user experience.

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