Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Voice Search SEO: Strategies for Optimizing for Voice-Activated Devices
SEO Sep 20, 2023

Voice Search SEO: Strategies for Optimizing for Voice-Activated Devices

Voice search revolutionized SEO by focusing on the top result. Learn how to optimize for voice-activated devices.

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Is Your Marketing Performing As It Should? Tips for Mid-year Reviews and Adjustments
Marketing Strategy Jun 5, 2023

Is Your Marketing Performing As It Should? Tips for Mid-year Reviews and Adjustments

Wondering if your marketing is successful enough? Now’s the time to complete a mid-year marketing review to ensure a successful year.

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How to Audit Your Website – a Complete Checklist
Web Development Dec 16, 2022

How to Audit Your Website – a Complete Checklist

Ready to perform a website audit to check performance and look for errors? Here’s your step-by-step guide detailing what to do.

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Do You Need Both PPC and SEO?
Content Marketing Sep 23, 2020

Do You Need Both PPC and SEO?

PPC and SEO each have advantages and disadvantages. Learn how to use these tactics in your marketing plan and how they can augment one another.

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Lead Generation Tactics: Turning Clicks into Conversions
Lead Generation Mar 25, 2024

Lead Generation Tactics: Turning Clicks into Conversions

Learn how to generate more leads with your website by encouraging visitors to take the next step with your company. These 5 tactics work.

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Look for These 20 Success Markers for a New Website Launch
Web Development Sep 5, 2022

Look for These 20 Success Markers for a New Website Launch

Do you know what makes a new website launch successful? Read up on these 20 markers to ensure your website is optimized for visitors.

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The Impact of Website Speed on User Experience and SEO
Website Apr 20, 2024

The Impact of Website Speed on User Experience and SEO

Think the impact of website speed isn’t all that important? Think again. Here are the impacts page speed has on your user experience and SEO.

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When to Hire In-house Marketing Staff vs. an Agency
Marketing Strategy Feb 15, 2023

When to Hire In-house Marketing Staff vs. an Agency

In-house marketing staff has its benefits. But so does hiring an agency. Here’s how to know which is right for your growing business.

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Your Website’s Success Hinges on More Than SEO
Marketing Strategy Sep 26, 2022

Your Website’s Success Hinges on More Than SEO

Learn about how your website’s success relies on you doing more than just focusing all your efforts on SEO. You’ll need these supporting marketing efforts.

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Google Ads or Facebook Ads? Which One Should I Choose for my Business
Conversion Rate Optimization Aug 26, 2022

Google Ads or Facebook Ads? Which One Should I Choose for my Business

If you're looking to run pay-per-click ads, Google Ads or Facebook Ads are the most popular platforms. Learn more about when to use each option.

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How to Use Case Studies to Increase Website Conversions
Conversion Rate Optimization Sep 21, 2021

How to Use Case Studies to Increase Website Conversions

Case studies can be powerful tools in helping to convert website visitors into customers. Get tips on how to increase website conversions.

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Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse
Marketing Automation Feb 28, 2025

Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse

Zoho One offers HIPAA-compliant CRM, marketing, chat, finance, and invoicing—your all-in-one business solution.

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