Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
The Impact of Website Speed on User Experience and SEO
Website Apr 20, 2024

The Impact of Website Speed on User Experience and SEO

Think the impact of website speed isn’t all that important? Think again. Here are the impacts page speed has on your user experience and SEO.

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Do People Actually Click on Google PPC Ads?
Google Ads & Meta Ads Nov 14, 2022

Do People Actually Click on Google PPC Ads?

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

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20 Best Digital Marketing Tools to Help Your Business Grow
Marketing Strategy Mar 3, 2023

20 Best Digital Marketing Tools to Help Your Business Grow

Find the 20 best digital marketing tools that will guide your team to success. These tools help you improving your ROI and saving time.

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Multilingual Websites: Local SEO in the Age of AI: New Rules for Getting Found
Local SEO Feb 26, 2026

Multilingual Websites: Local SEO in the Age of AI: New Rules for Getting Found

Local SEO in the age of AI requires new strategies. Learn how artificial intelligence is reshaping local search, multilingual visibility, and how businesses can stay discoverable in evolving digital landscapes.

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Industry-Specific Marketing Works — Find the Right Agency
Marketing Strategy Nov 15, 2024

Industry-Specific Marketing Works — Find the Right Agency

Find a marketing agency that specializes in your industry by following these 10 steps. Here’s how to locate marketing professionals that can deliver results.

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The Biggest Thing Holding Back Your Online Ads Isn’t What You Think
Content Marketing Oct 23, 2025

The Biggest Thing Holding Back Your Online Ads Isn’t What You Think

Think you know why your online ads aren’t performing? Discover the real factors that impact online ads performance and how to boost your ROI effectively.

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How to Build a Multilingual Website in WordPress
Website Jan 8, 2024

How to Build a Multilingual Website in WordPress

Learn how to build a multilingual website in WordPress and why you would consider offering your website in various languages.

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The Importance of Site Indexing: How Search Engines Catalog and Display Your Pages
Website Feb 7, 2024

The Importance of Site Indexing: How Search Engines Catalog and Display Your Pages

Site indexing is an important step in how search engines catalog and display your web pages. Learn how it works and what indexing errors mean.

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Google Ads or Facebook Ads? Which One Should I Choose for my Business
Conversion Rate Optimization Aug 26, 2022

Google Ads or Facebook Ads? Which One Should I Choose for my Business

If you're looking to run pay-per-click ads, Google Ads or Facebook Ads are the most popular platforms. Learn more about when to use each option.

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Should I Allow Comments on My WordPress Blog?
Insights Mar 28, 2022

Should I Allow Comments on My WordPress Blog?

Answering the question about whether you should allow comments on your WordPress blog or not comes down to many factors.

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ChatGPT Integration: Enhancing User Interaction on Your Website
Marketing Automation Jul 10, 2024

ChatGPT Integration: Enhancing User Interaction on Your Website

Ready to enhance the user experience on your website? Here’s why you should consider ChatGPT integration and the benefits you can experience.

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PPC vs. Display Ads: Choosing the Right Paid Advertising Approach
Google Ads & Meta Ads Sep 25, 2023

PPC vs. Display Ads: Choosing the Right Paid Advertising Approach

Considering PPC vs. display ads for your business? Here's how to pick the right approach based on your goals and desired outcomes.

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