Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Voice Search SEO: Strategies for Optimizing for Voice-Activated Devices
SEO Sep 20, 2023

Voice Search SEO: Strategies for Optimizing for Voice-Activated Devices

Voice search revolutionized SEO by focusing on the top result. Learn how to optimize for voice-activated devices.

Read →
Healing Your Online Reputation from Damage Done by an Angry Former Employee
Reputation Management Apr 15, 2023

Healing Your Online Reputation from Damage Done by an Angry Former Employee

Don’t let an angry former employee damage your online reputation. Here are 6 reputation management tips for dealing with former employee comments.

Read →
3 Win-Win Marketing Strategies for Any Business
Marketing Strategy Aug 4, 2023

3 Win-Win Marketing Strategies for Any Business

Build win-win marketing strategies that benefit both your business and the customer. These are the three strategies that work for any company.

Read →
What’s the Difference Between Good Content and Excellent Content?
Content Marketing Sep 19, 2022

What’s the Difference Between Good Content and Excellent Content?

Many businesses produce good content. So how can you further improve and make it excellent content? Learn the 8 tips to make content improvements.

Read →
Web Development for Startups: What New Businesses Should Prioritize
Web Development Dec 29, 2025

Web Development for Startups: What New Businesses Should Prioritize

Launching a new business? Discover what web development startups should focus on first, including usability, performance, and scalable foundations for long-term growth.

Read →
Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy
Content Marketing Dec 8, 2024

Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy

Wondering why you should care about other search engines besides Google? Here’s why this can be an important SEO strategy for your business.

Read →
Local SEO Tips for Small Businesses: Getting Found Locally
Local SEO Apr 15, 2024

Local SEO Tips for Small Businesses: Getting Found Locally

Get found locally by following these 10 local SEO tips. See more website traffic and get more customers in-store to grow your business.

Read →
Choosing the Right Platform for Your New Website in 2024
Website Jan 15, 2024

Choosing the Right Platform for Your New Website in 2024

Before starting your website development, choose the right platform for your new website in 2024. Here are the top considerations for you.

Read →
ChatGPT ads are coming: how smart brands should prepare before everyone else
Marketing Strategy Mar 19, 2026

ChatGPT ads are coming: how smart brands should prepare before everyone else

ChatGPT ads are no longer theoretical. They are already being tested. The brands that prepare now will not just be ready to advertise in AI. They will be ready to capture demand earlier, convert better, and outrun slower competitors.

Read →
Budget Management for Paid Ads: How to Optimize Spending and Results
Lead Generation Oct 15, 2023

Budget Management for Paid Ads: How to Optimize Spending and Results

Paid ads require a watchful eye to optimize spending and ensure the best results. See how to get the most from your paid ad campaigns.

Read →
How AI is Changing Digital Marketing: What Business Owners Need to Know
Content Marketing Jul 18, 2025

How AI is Changing Digital Marketing: What Business Owners Need to Know

Explore how AI in digital marketing is transforming strategy, automation, and customer engagement for today’s business owners.

Read →
Ranking for Local Search: Strategies to Attain the Highest Position
Local SEO Feb 20, 2024

Ranking for Local Search: Strategies to Attain the Highest Position

Start ranking for local search so that people nearby your business can discover your services with ease. Here’s how to do it.

Read →