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Considering PPC vs. display ads for your business? Here’s how to pick the right approach based on your goals and desired outcomes.

An in-depth look at digital marketing for insurance companies and ways you can use online tactics to build valuable and meaningful relationships.

Pay-per-click advertising is an effective way to generate new leads for your insurance agency. Get ready for your next PPC campaign with tips and resources on our blog.

Working with a small marketing budget? Here’s where you should allocate your funds to see the greatest ROI to grow your business.

In-house marketing staff has its benefits. But so does hiring an agency. Here’s how to know which is right for your growing business.

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

If you’re looking to run pay-per-click ads, Google Ads or Facebook Ads are the most popular platforms. Learn more about when to use each option.

Digital ads require careful strategy, optimization and monitoring. Here are 10 reasons why your ads might have failed and what to do to change that.

Budgeting for digital marketing will help ensure you have a steady stream of prospects and provide relationships with customers.

A digital marketing guide for architecture and design companies that will put your firm on the right track to long-term, sustainable growth.

Wondering how to increase customer loyalty? You’ve probably never considered paid ads, but this strategy can prove to be extremely effective. Here’s why.

Nearly 7 out of 10 customers will abandon their carts before completing their purchase. Learn how to decrease your website’s cart abandonment rate.