Ebooks
Preventing Common Mistakes Advertisers Make in Google Ads
Brands often run Google Ads that aren’t properly optimized and then give up on the tactic entirely due to believing it doesn’t work for their brand. In reality, most brands can succeed with Google Ads when properly optimized.
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How to Stay in Touch with Customers Using Email Marketing for Electricians
Email marketing can be a powerful tool for electricians to help them build lasting relationships and sell their services. Here’s how to do it well.
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Ideal Partnerships That Grow Insurance Businesses
Insurance businesses can benefit from partnerships with local businesses that can help refer business opportunities. Here's a list of potential partners.
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The Electrician’s Guide to Encouraging More Referrals
Referrals bring in valuable new business for electricians. Here’s how to encourage referrals and increase your network for word-of-mouth advertising.
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How to Build a Solid Marketing Strategy for Your Recruiting Agency
Looking for ways to grow your recruiting agency? Here’s how to build a solid marketing strategy that works based on your goals and business structure.
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Building and Executing an Effective Communication Plan for Your School
Schools and education-based businesses can benefit from outlining their stakeholders and setting a clear communication plan for how to reach them. Here’s how.
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Connecting Systems for the Optimal Communication Experience for Insurance Customers
The insurance industry has been slow to sunset old systems and adopt new ones. Here’s why system integration is essential to success.
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10 Most Lucrative Marketing Tactics for Electricians
Want to grow your electrician business? Here’s how to become the company of choice for your community through these 10 lucrative marketing tactics.
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Marketing Tips for Automating Personalized Relationships with Your Insurance Clients
Insurance agents are involved in a very personal business. Learn how to build personal relationships while automating some interactions.
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Publishing Third-Party Content to Boost Your Staffing and Recruiting Business
Staffing and recruiting businesses looking to build a content strategy should consider how publishing third-party content could benefit them. Here’s the answer.
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Handling Tense Parent Relationships Through Reputation Management for the Education Industry
Reputation management in the education industry starts with effective communication policies that connect parents to your team.
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They Have the Money for Your Products. Here’s How to Reach and Convert Affluent Clients
Companies targeting wealthy clients need a deep understanding of how to reach and convert affluent clients. Here’s a good place to start.
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