Creaton Acoperișuri Mansardări: Roofing Website & Google Ads
A new website and Google Ads for Creaton Acoperișuri Mansardări, a roofing and attic-conversion company based in Timișoara, Cluj, Reșița, and Caransebeș. We replaced a slow WordPress site with fast, hand-coded pages, each built to answer one kind of search.
From WordPress to pages built only to convert.
We replaced the old WordPress site with a small hand-coded site: no CMS, no page builder, nothing for a visitor to wait on. Each page owns one angle, from how to choose a roofer and what goes into a new roof to labor costs, leak repairs, replacing an old roof, and gutters, so the pages never compete with each other.
Every page, thumb-first.
The quote form, the calculator, and the call and WhatsApp buttons all work one-handed on a phone, where most roofing searches begin.
Matched to the searcher’s city
A search for a roofer in Cluj lands on a page about Cluj, while Google still indexes one clean page per service.
Prices answered honestly
The calculator estimates the roof and books a callback. There is no price list on the site, so the conversation starts from the real roof.
Leads the team can triage
Email, city, and preferred start date are required on every form, so the sales team knows where the job is and how soon it is wanted before calling back.
Saved before it is sent
Every inquiry is written to the server first and emailed second, so a mail failure can never lose a lead.
Tracking that waits its turn
Consent Mode v2 loads before any tag, and Tag Manager waits for the visitor’s first interaction, which keeps the first screen fast on phones.
Tech stack
- Hand-coded PHP
- No CMS
- Cloudflare
- Cloudflare Turnstile
- Google Tag Manager
- Google Consent Mode v2
A dark, confident design with the form up front.
Graphite and amber, a promise in one line, and the quote form in the first screen. Reviews, guarantees, and project photos sit where the decision is made.
Key UX decisions
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01
Promise and form, side by side
The headline says exactly what they do, and the form beside it lets a ready buyer act without scrolling.
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02
Proof in the first screen
The client’s Google rating and three guarantees sit right under the headline.
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03
Teach before you sell
The homepage shows visitors how to judge any roofing company, which earns trust before it asks for anything.
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04
One next step, everywhere
Every section ends in the same choice: request a free quote, call, or write on WhatsApp.
Designed & built by New Light Digital
Two campaigns for two kinds of searcher.
We run Creaton’s Google Ads in two campaigns: one for people ready to hire a roofer, and one for people who first want to know what a roof costs, which lands them on the calculator. We rebuilt the conversion tracking so the account learns from inquiries, calls, and finished calculations instead of page views.
- Google Ads
- Search
- Google Tag Manager
- Google Analytics 4
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request