Mastery Cabinetry: PPC, Site Redesign, SEO & CRM
An ongoing, full-funnel growth partnership with Mastery Cabinetry, a custom-cabinetry manufacturer in Orlando, Florida. We redesigned their site to convert, run their Google & Meta Ads, organic and paid social, SEO and content, and built a complete Kommo CRM with marketing automation — so every lead is captured, worked fast and nurtured to the sale.
A redesign that turns visits into leads.
We rebuilt how the site converts: a clearer path to the quote form, a simpler lead form, fixed map and directions, sharper copy, and their Instagram feed wired in so fresh project photos auto-update as social proof. Visitors now stay more than twice as long.
Designed mobile-first.
Most cabinetry buyers find Mastery on a phone, so the mobile layout leads with the gallery, the call button and a quick quote form.
Key UX decisions
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01
A lead form that gets filled
We simplified and clarified the quote form so more visitors complete it, then routed every submission straight into the CRM.
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02
Live Instagram proof
Their Instagram feed is wired into the site, so the latest finished projects appear automatically as clickable highlights — fresh social proof with zero upkeep.
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03
Easy to find, easy to reach
We fixed the map and directions and tightened the contact paths so a ready-to-buy homeowner can call or visit the showroom in one tap.
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04
Copy that does the selling
We rewrote the site content for clarity and confidence, so the craftsmanship comes through before a visitor ever picks up the phone.
A full Kommo CRM, set up to be adopted.
We designed and built Mastery a complete Kommo CRM: a custom sales pipeline, lead capture from every channel, automatic rep assignment and speed-to-lead follow-up — so every inquiry lands in one place and gets worked while it’s hot.
Tools
- Kommo CRM
- RingCentral SMS
- Calendly
- Brevo email
- Meta CAPI
- GA4
What we set up
- Custom pipeline with qualifying fields
- Lead capture from web, chat, ads & calls
- Automatic, round-robin rep assignment
- Speed-to-lead follow-up tasks
- Conflict-aware Calendly booking
- Conversion tracking to Meta & GA4
SEO that compounds month over month.
A local and content SEO program around how Orlando searches for custom cabinetry. Organic visits are up 88% year over year and still climbing, the site scores 98/100 for technical health, and Mastery now ranks on page one for its core kitchen-and-cabinet terms.
Their first Google Ads, built to bring calls.
Mastery had never run Google Ads before us. We build and manage their paid program across Google Search, Performance Max and Meta — targeting how Orlando homeowners search for custom kitchens, closets and cabinetry — and wire every click into the CRM so no lead slips. It opened their first real channel of phone calls, website inquiries and walk-in customers.
- Google Search
- Performance Max
- Meta Ads
- Lead Ads
Every lead, captured and nurtured.
On top of the CRM we built the automation that works leads around the clock: a qualification bot, instant follow-up tasks, and four nurture journeys — new lead, quote sent, post-consultation and won customer — across email and SMS, so nothing goes cold.
- 01 Lead captured
- 02 Auto-assigned
- 03 Instant follow-up
- 04 Qualified
- 05 Nurtured
- 06 Booked
Running automations
- Speed-to-lead follow-up tasks
- Qualification bot on chat & DMs
- Four email + SMS nurture sequences
- Post-meeting and won-customer journeys
- Automated review & referral requests
Tools
- Kommo
- Salesbot
- RingCentral
- Calendly
Full-funnel growth for an Orlando custom-cabinetry maker (since 2024).
+88% organic search traffic
Site redesign, PPC, social, SEO & content, plus a full Kommo CRM · +108% time on site · 98% site health
See our social media portfolio.
Real campaigns, content, and creative we’ve produced for clients across industries. No form, no gate — just the work.
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchWe’ve seen a significant increase in phone calls, website inquiries, and even walk-in customers.
★★★★★ Mihaela Pogor