RCA.MD: Insurance Platform, SEO & Full-Funnel Marketing
A custom online insurance platform for RCA.MD — buy RCA, Green Card, property and health policies online — backed by a four-year program of SEO, ads, content, email, and marketing-automation work that grew it into a leading channel.
- Web & App Development
- E-commerce
- Design & Conversion
- SEO
- Google & Meta Ads
- Content & Social
- Conversion Optimization
- Marketing Automation
- CRM Implementation
A custom insurance platform.
A custom WordPress + WooCommerce build for buying insurance online — multiple policy types (RCA, Green Card, property, health), each with its own multi-step quote-and-buy calculator and the integrations a regulated broker needs. We went on to build two more insurance sites for the group — asigurarionline.md and asigura.md — and designed medasig.md.
Built responsive — for every screen.
The calculators, checkout, and account area all work identically on mobile, where most policies are bought. Designed mobile-first and tested on real devices.
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Property insurance
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Customer account
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Green Card Q&A
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Blog
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Contact
Tech stack
- WordPress
- WooCommerce
- PHP
- MySQL
Designed to turn quotes into policies.
A clean, trustworthy design built around the calculators, so visitors move from a price to a purchase with as little friction as possible.
Key UX decisions
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01
Calculator-first
Every policy leads with a clear, step-by-step price calculator.
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02
Trust where it matters
Insurer logos, secure payment, and clear terms at the decision points.
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03
Built to convert
A short, guided path from quote to paid policy.
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04
Made for return visits
A customer account that stores past policies and reminds buyers when it’s time to renew.
A regulated broker’s store, fully integrated.
Selling insurance online means more than a cart — it means live integrations with banks, payment systems, and state registries. We wired them all into one WooCommerce checkout.
Online policy purchase
RCA, Green Card, property, and health policies bought end-to-end online via WooCommerce.
Bank & payment integration
Victoria Bank payment integration for secure card payments at checkout.
State data integration
MConnect and BNM data integrations so quotes and policies use official, real-time data.
Integrations
- WooCommerce
- Victoria Bank
- MConnect
- BNM data
- CRM
Organic grew into a leading channel.
A sustained SEO program around how Moldovans search for car and travel insurance — RCA, Carte Verde, CASCO — building the site into a top organic destination in its market.
Paid search that filled the funnel.
Ongoing Google Ads management on high-intent insurance searches, feeding qualified traffic into the calculators alongside the organic growth.
- Google Ads
- Search
- Meta Ads
Tuned to convert.
Continuous optimization of the calculators and checkout to lift the share of visitors who finish buying a policy.
Tested on:
- RCA calculator
- Green Card calculator
- Checkout & payment
- Account sign-up
Every lead, captured and nurtured.
We integrated Kommo with the website and ran full marketing-automation flows through it — email, social channels, and phone all feeding one pipeline, so no lead or renewal slipped through the cracks.
Running automations
- Leads from web, social & phone captured into one Kommo pipeline
- Automated follow-up across email, social & phone
- New blog articles emailed to subscribers
- Policy-renewal reminders & re-engagement campaigns
Tools
- Kommo
- Social
- Phone
- WooCommerce
A four-year, full-funnel partnership (2021–2025).
+35% sales in under a year
reported by the client · 20K+ monthly visits · +115% conversions year over year
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
From a letter of recommendationWe rely on the knowledge and expertise of the New Light Digital team in every process — visual and technical — and we trust their ability to deliver real results in growing sales. Thanks to their efforts, our company recorded an increase in sales of over 35% in less than a year.
★★★★★ Alexandr Baicev