The Fisherman’s House: Website, SEO & Content

A custom WordPress website for a guest house on Santorini, followed by an SEO and content program — which grew organic search into the property’s biggest source of bookings.

Hospitality Santorini, Greece 2021–2024
+313% organic traffic Start a project
the fishermans house website
01 Web & App Development

A custom WordPress hotel website.

A custom WordPress build for a Santorini guest house — rooms, amenities, special occasions, and a clear path to book, all easy to manage in-house.

Rooms
Rooms
Room detail
Room detail

Built responsive — for every screen.

The rooms, amenities, and booking flow all worked identically on mobile, where most travel research happens. Designed mobile-first and tested on real devices.

The Fisherman’s House mobile homepage screenshot
  • Room facilities

    Room facilities

  • Amenities

    Amenities

  • Amenities detail

    Amenities detail

  • Special occasions

    Special occasions

  • Specials & pricing

    Specials & pricing

  • Nearby attractions

    Nearby attractions

  • Directions & contact

    Directions & contact

  • Blog

    Blog

  • Blog article

    Blog article

Tech stack

  • WordPress
  • PHP
  • MySQL
02 Design & Conversion

Designed to sell the escape.

A bright, photography-led design built around the Santorini setting, guiding visitors from first look to a booking enquiry.

Key UX decisions

  1. 01

    Sell the setting

    Full-bleed island photography that makes the case to book.

  2. 02

    Rooms made clear

    Each room, its facilities, and its price laid out simply.

  3. 03

    Always one tap to book

    A persistent “Book Now” so an enquiry is never far away.

03 SEO

Organic became their biggest booking channel.

An SEO program targeting how travellers search for Santorini stays — which grew organic search into the property’s primary source of traffic and bookings.

+313%
organic search visits, year over year
97
keywords ranking on Google
98%
technical site-health score (SEMrush)
Get started

Let’s talk about
your growth.

Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.

  • Reply within 1 business day
  • Free 30-minute consultation
  • NDA available on request
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