Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
How AI is Changing Digital Marketing: What Business Owners Need to Know
Content Marketing Jul 18, 2025

How AI is Changing Digital Marketing: What Business Owners Need to Know

Explore how AI in digital marketing is transforming strategy, automation, and customer engagement for today’s business owners.

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How Much Should I Be Budgeting for Digital Marketing?
SEO Jul 9, 2025

How Much Should I Be Budgeting for Digital Marketing?

Budgeting for digital marketing will help ensure you have a steady stream of prospects and provide relationships with customers.

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Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity
Content Marketing Jun 29, 2025

Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity

Rebranding your business means more than a logo change. Learn how to rebuild your brand identity for long-term growth and recognition.

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How to Ensure Your Emails Don’t Land in the Spam Folder
Content Marketing Jun 27, 2025

How to Ensure Your Emails Don’t Land in the Spam Folder

Learn proven tactics to avoid the email spam folder and boost deliverability, engagement, and trust with your subscribers.

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How to Choose a Digital Marketing Agency
Marketing Strategy Jun 17, 2025

How to Choose a Digital Marketing Agency

There are so many digital marketing agency options available. But how can you pick the one that will get the best results for your business? Read these tips.

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What is a Good Cost Per Lead in Google Ads?
Conversion Rate Optimization Jun 13, 2025

What is a Good Cost Per Lead in Google Ads?

Calculating a good cost per lead in Google Ads requires some careful evaluation, and it’s different for everyone. Find insights here.

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Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview
Content Marketing May 15, 2025

Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview

Moldova’s advertising market is undergoing rapid change in 2024–2025 as traditional channels (TV, radio, print, outdoor) face challenges and competition from the digital environment. Companies are blending different channels to reach consumers, and this overview examines key trends and what…

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How to Create a One-page Digital Marketing Strategy (with Downloadable Template)
Content Marketing May 14, 2025

How to Create a One-page Digital Marketing Strategy (with Downloadable Template)

Build a one-page digital marketing strategy that’s clear and effective. Includes a free template to help you get started quickly.

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Social Media Manager – What Does it Mean and What Does One Do Exactly?
Content Marketing Apr 16, 2025

Social Media Manager – What Does it Mean and What Does One Do Exactly?

What does a social media manager do and why do you need one? Here’s a look at what these professionals do and how to find a good one.

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Email Design Matters: How to Create Visually Appealing Emails that Convert
Content Marketing Mar 27, 2025

Email Design Matters: How to Create Visually Appealing Emails that Convert

Email design matters: learn how to craft designs that look great, boost engagement, and drive conversions.

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Why Personalization Matters in Email Marketing and How to Get It Right
Marketing Strategy Mar 19, 2025

Why Personalization Matters in Email Marketing and How to Get It Right

Personalization in email marketing is key to boosting conversions. Learn the essentials and improve your email performance.

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Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse
Marketing Automation Feb 28, 2025

Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse

Zoho One offers HIPAA-compliant CRM, marketing, chat, finance, and invoicing—your all-in-one business solution.

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