Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

Work with Daniel →
The Biggest Thing Holding Back Your Online Ads Isn’t What You Think
Content Marketing Oct 23, 2025

The Biggest Thing Holding Back Your Online Ads Isn’t What You Think

Think you know why your online ads aren’t performing? Discover the real factors that impact online ads performance and how to boost your ROI effectively.

Read →
Want to Show in More AI Overviews? You Should Be Doing This
Content Marketing Sep 29, 2025

Want to Show in More AI Overviews? You Should Be Doing This

Want to show up more in AI overviews? Discover proven optimization tactics to increase your website’s visibility and reach more potential customers.

Read →
Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website
Content Marketing Sep 26, 2025

Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website

Discover the power of generative engine optimization to make your website stand out in AI-driven search results. Learn key steps to rank higher in chatbot answers and reach a wider audience.

Read →
Digital Opportunities for the Moldovan Diaspora
Marketing Strategy Sep 9, 2025

Digital Opportunities for the Moldovan Diaspora

The Moldovan diaspora spans the globe, shaping economic, cultural, and social ties between Moldova and the world. Digital transformation opens powerful opportunities for Moldovans abroad to stay connected, build businesses, and create value at home. This article explores the digital…

Read →
Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency
Marketing Strategy Sep 4, 2025

Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency

You can spend $4,000 on one pair of hands or unlock an entire team that ships strategy, SEO, ads, creative, and clean reporting without the headaches. If speed, learning, and ROI matter, the agency option turns the same budget into…

Read →
The 2026 Digital CMO Playbook: 10 Decisions That Compound
Content Marketing Aug 31, 2025

The 2026 Digital CMO Playbook: 10 Decisions That Compound

Digital marketing trends 2026 are reshaping the way businesses connect with their audiences. From AI-powered operating models and answer-engine SEO to scaling creative output and implementing privacy-safe measurement, these trends will define competitive advantage in the years ahead.

Read →
Psychology of Conversion: What Every Business Owner Should Know
Content Marketing Aug 28, 2025

Psychology of Conversion: What Every Business Owner Should Know

The psychology of conversion reveals why customers take action. Learn essential principles that every business owner should understand to boost engagement, increase leads, and grow revenue.

Read →
Is Your Social Media Strategy Actually Working? Here’s How to Tell
Social Media Management Aug 19, 2025

Is Your Social Media Strategy Actually Working? Here’s How to Tell

Is your social media strategy actually working? Discover the key signs of success, metrics to monitor, and how to refine your approach for better engagement and ROI.

Read →
Signs Your Website Needs an Urgent Redesign
Web Design Jul 24, 2025

Signs Your Website Needs an Urgent Redesign

Outdated design? Slow load time? Learn the key website redesign signs that indicate it’s time to refresh your online presence.

Read →
How AI is Changing Digital Marketing: What Business Owners Need to Know
Content Marketing Jul 18, 2025

How AI is Changing Digital Marketing: What Business Owners Need to Know

Explore how AI in digital marketing is transforming strategy, automation, and customer engagement for today’s business owners.

Read →
How Much Should I Be Budgeting for Digital Marketing?
SEO Jul 9, 2025

How Much Should I Be Budgeting for Digital Marketing?

Budgeting for digital marketing will help ensure you have a steady stream of prospects and provide relationships with customers.

Read →
Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity
Content Marketing Jun 29, 2025

Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity

Rebranding your business means more than a logo change. Learn how to rebuild your brand identity for long-term growth and recognition.

Read →