Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview
Content Marketing May 15, 2025

Moldova’s Advertising and Media Market 2024–2025: A Multi-Channel Overview

Moldova’s advertising market is undergoing rapid change in 2024–2025 as traditional channels (TV, radio, print, outdoor) face challenges and competition from the digital environment. Companies are blending different channels to reach consumers, and this overview examines key trends and what…

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How to Create a One-page Digital Marketing Strategy (with Downloadable Template)
Content Marketing May 14, 2025

How to Create a One-page Digital Marketing Strategy (with Downloadable Template)

Build a one-page digital marketing strategy that’s clear and effective. Includes a free template to help you get started quickly.

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Social Media Manager – What Does it Mean and What Does One Do Exactly?
Content Marketing Apr 16, 2025

Social Media Manager – What Does it Mean and What Does One Do Exactly?

What does a social media manager do and why do you need one? Here’s a look at what these professionals do and how to find a good one.

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Email Design Matters: How to Create Visually Appealing Emails that Convert
Content Marketing Mar 27, 2025

Email Design Matters: How to Create Visually Appealing Emails that Convert

Email design matters: learn how to craft designs that look great, boost engagement, and drive conversions.

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Why Personalization Matters in Email Marketing and How to Get It Right
Marketing Strategy Mar 19, 2025

Why Personalization Matters in Email Marketing and How to Get It Right

Personalization in email marketing is key to boosting conversions. Learn the essentials and improve your email performance.

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Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse
Marketing Automation Feb 28, 2025

Zoho One: The Ultimate Marketing Automation and Business Software Powerhouse

Zoho One offers HIPAA-compliant CRM, marketing, chat, finance, and invoicing—your all-in-one business solution.

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What Do Marketing Agencies Do?
Marketing Strategy Feb 12, 2025

What Do Marketing Agencies Do?

Learn the answer to what do marketing agencies do. You’ll also learn about the benefits of hiring an agency and their primary responsibilities.

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Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle
Marketing Automation Jan 20, 2025

Outsourcing Email Marketing: The Ultimate Guide to Boost Results Without the Hassle

Struggling to balance email marketing with everything else on your plate? Hiring an agency could be the smartest move for your business. But is it right for you? Discover the real benefits and potential risks of outsourcing your email marketing—before…

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Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?
Lead Generation Jan 13, 2025

Marketing Agencies vs. Freelancers: Who Should You Hire for Digital Marketing Services?

Learn the differences between working with marketing agencies vs. freelancers when it comes to digital marketing services. Here’s your complete comparison.

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Site Speed and User Experience: How Performance Affects Google Ranking
Website Jan 8, 2025

Site Speed and User Experience: How Performance Affects Google Ranking

Learn the close connections among site speed, user experience and Google rankings. See how to improve your site speed to see better results.

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How to Create a High-Converting Landing Page: Best Practices
Conversion Rate Optimization Dec 21, 2024

How to Create a High-Converting Landing Page: Best Practices

Want to maximize your ROI and capture more leads in 2025? Discover proven strategies to create high-converting landing pages that drive better ad performance and boost conversions. Whether you're looking to optimize your current pages or build new ones from…

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Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy
Content Marketing Dec 8, 2024

Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy

Wondering why you should care about other search engines besides Google? Here’s why this can be an important SEO strategy for your business.

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