Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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Rebranding Your Business for Global Expansion: What You Need to Consider
Marketing Strategy Dec 15, 2025

Rebranding Your Business for Global Expansion: What You Need to Consider

Planning to take your business worldwide? Learn what rebranding for global expansion really involves, including cultural alignment, messaging, and digital strategy to support international growth.

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Web Development for Startups: What New Businesses Should Prioritize
Web Development Dec 29, 2025

Web Development for Startups: What New Businesses Should Prioritize

Launching a new business? Discover what web development startups should focus on first, including usability, performance, and scalable foundations for long-term growth.

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How to Optimize Landing Pages for Lead Generation in Niche Industries
Lead Generation Jan 17, 2026

How to Optimize Landing Pages for Lead Generation in Niche Industries

Discover how to optimize landing pages for lead generation in niche industries. Learn practical strategies to improve conversions, attract qualified traffic, and turn visitors into leads.

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How the July 2021 Google Algorithm Update Impacts You
SEO Aug 10, 2021

How the July 2021 Google Algorithm Update Impacts You

We offer a full breakdown on the changes from the July 2021 Google algorithm update to help you understand why your rankings might have changed and what you can do about it.

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How Much Should I Be Budgeting for Digital Marketing?
SEO Jul 9, 2025

How Much Should I Be Budgeting for Digital Marketing?

Budgeting for digital marketing will help ensure you have a steady stream of prospects and provide relationships with customers.

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10 Things Business Owners Need to Know About SEO
SEO Nov 11, 2020

10 Things Business Owners Need to Know About SEO

Learn the 10 things every business owner needs to know about SEO to succeed in building organic traffic on your website.

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6 Time-saving Small Business Website Management Tips
Web Development Mar 18, 2022

6 Time-saving Small Business Website Management Tips

Ready to put time back in your busy schedule? Here are time-saving small business website management tips.

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Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How
Content Marketing Jun 7, 2021

Can Paid Ads Improve Customer Loyalty? Yes, We’ll Show You How

Wondering how to increase customer loyalty? You’ve probably never considered paid ads, but this strategy can prove to be extremely effective. Here’s why.

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What Is Internal Linking and How Can It Help My SEO?
SEO Feb 3, 2023

What Is Internal Linking and How Can It Help My SEO?

Internal linking can boost your SEO efforts by showing search engines how your content relates to each other. Here are some tips and best practices.

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How Your Business Can Make the Most of Technology for the Long Run
Web Development Jul 27, 2021

How Your Business Can Make the Most of Technology for the Long Run

Technology can help you keep your business running efficiently, connect you with your audience, and more. We hope this article helps you figure out the best techniques your business can use to make the most of it!

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Your Step-by-step Guide to Creating a Corporate Blog Strategy
Content Marketing Oct 26, 2022

Your Step-by-step Guide to Creating a Corporate Blog Strategy

Blogging is a powerful medium, but it can be challenging to know where to start. Here’s your step-by-step guide for building your corporate blog strategy.

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Digital Opportunities for the Moldovan Diaspora
Marketing Strategy Sep 9, 2025

Digital Opportunities for the Moldovan Diaspora

The Moldovan diaspora spans the globe, shaping economic, cultural, and social ties between Moldova and the world. Digital transformation opens powerful opportunities for Moldovans abroad to stay connected, build businesses, and create value at home. This article explores the digital…

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