Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

Work with Daniel →
Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency
Marketing Strategy Sep 4, 2025

Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency

You can spend $4,000 on one pair of hands or unlock an entire team that ships strategy, SEO, ads, creative, and clean reporting without the headaches. If speed, learning, and ROI matter, the agency option turns the same budget into…

Read →
Tips for Adding Live Chat to Your Website for Customer Engagement
SEO Mar 24, 2021

Tips for Adding Live Chat to Your Website for Customer Engagement

Live chat on your website is a great way to improve your customer engagement while also guiding prospects along the customer buying journey.

Read →
The 2026 Digital CMO Playbook: 10 Decisions That Compound
Content Marketing Aug 31, 2025

The 2026 Digital CMO Playbook: 10 Decisions That Compound

Digital marketing trends 2026 are reshaping the way businesses connect with their audiences. From AI-powered operating models and answer-engine SEO to scaling creative output and implementing privacy-safe measurement, these trends will define competitive advantage in the years ahead.

Read →
Psychology of Conversion: What Every Business Owner Should Know
Content Marketing Aug 28, 2025

Psychology of Conversion: What Every Business Owner Should Know

The psychology of conversion reveals why customers take action. Learn essential principles that every business owner should understand to boost engagement, increase leads, and grow revenue.

Read →
Is Your Social Media Strategy Actually Working? Here’s How to Tell
Social Media Management Aug 19, 2025

Is Your Social Media Strategy Actually Working? Here’s How to Tell

Is your social media strategy actually working? Discover the key signs of success, metrics to monitor, and how to refine your approach for better engagement and ROI.

Read →
Tips for Building a Successful Blogging Strategy
Content Marketing Apr 14, 2021

Tips for Building a Successful Blogging Strategy

Get better results from your company blog. We explain how to build a successful blogging strategy that generates traffic and conversions for your website.

Read →
Signs Your Website Needs an Urgent Redesign
Web Design Jul 24, 2025

Signs Your Website Needs an Urgent Redesign

Outdated design? Slow load time? Learn the key website redesign signs that indicate it’s time to refresh your online presence.

Read →
How AI is Changing Digital Marketing: What Business Owners Need to Know
Content Marketing Jul 18, 2025

How AI is Changing Digital Marketing: What Business Owners Need to Know

Explore how AI in digital marketing is transforming strategy, automation, and customer engagement for today’s business owners.

Read →
Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity
Content Marketing Jun 29, 2025

Why Rebranding Your Business Isn’t Just a New Logo: How to Rebuild Your Identity

Rebranding your business means more than a logo change. Learn how to rebuild your brand identity for long-term growth and recognition.

Read →
How to Ensure Your Emails Don’t Land in the Spam Folder
Content Marketing Jun 27, 2025

How to Ensure Your Emails Don’t Land in the Spam Folder

Learn proven tactics to avoid the email spam folder and boost deliverability, engagement, and trust with your subscribers.

Read →
How to Choose a Digital Marketing Agency
Marketing Strategy Jun 17, 2025

How to Choose a Digital Marketing Agency

There are so many digital marketing agency options available. But how can you pick the one that will get the best results for your business? Read these tips.

Read →
What is a Good Cost Per Lead in Google Ads?
Conversion Rate Optimization Jun 13, 2025

What is a Good Cost Per Lead in Google Ads?

Calculating a good cost per lead in Google Ads requires some careful evaluation, and it’s different for everyone. Find insights here.

Read →