Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
How to Choose a Digital Marketing Agency
Marketing Strategy Jun 17, 2025

How to Choose a Digital Marketing Agency

There are so many digital marketing agency options available. But how can you pick the one that will get the best results for your business? Read these tips.

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What is a Good Cost Per Lead in Google Ads?
Conversion Rate Optimization Jun 13, 2025

What is a Good Cost Per Lead in Google Ads?

Calculating a good cost per lead in Google Ads requires some careful evaluation, and it’s different for everyone. Find insights here.

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How Website Design Impacts Effective Customer Engagement
Web Development Jun 10, 2020

How Website Design Impacts Effective Customer Engagement

Engaging with customers once they land on your website is just as important as driving traffic to your website. Here’s how to promote customer engagement through your website design.

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PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget
Google Ads & Meta Ads Nov 15, 2024

PPC for Small Businesses: How to Compete with Big Brands on a Limited Budget

If it feels like you can’t compete for ad space with big brands and their big budgets, adjust your strategy. Here’s how to manage PPC for small businesses.

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How to Create a One-page Digital Marketing Strategy (with Downloadable Template)
Content Marketing May 14, 2025

How to Create a One-page Digital Marketing Strategy (with Downloadable Template)

Build a one-page digital marketing strategy that’s clear and effective. Includes a free template to help you get started quickly.

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Social Media Manager – What Does it Mean and What Does One Do Exactly?
Content Marketing Apr 16, 2025

Social Media Manager – What Does it Mean and What Does One Do Exactly?

What does a social media manager do and why do you need one? Here’s a look at what these professionals do and how to find a good one.

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Dynamic Ads: Personalizing Campaigns for Higher Conversions
Lead Generation Oct 5, 2023

Dynamic Ads: Personalizing Campaigns for Higher Conversions

Get more from your ad campaigns with dynamic ads. Learn the benefits these ads provide as well as tips for ensuring high ROI.

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Tried Running Digital Ads on Your Own with no Success? Read This!
Marketing Strategy Aug 10, 2022

Tried Running Digital Ads on Your Own with no Success? Read This!

Digital ads require careful strategy, optimization and monitoring. Here are 10 reasons why your ads might have failed and what to do to change that.

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The 6 Best WordPress Plugins for Instagram
Web Development Jul 15, 2021

The 6 Best WordPress Plugins for Instagram

Today’s marketing requires cohesion among efforts. Learn how to connect your WordPress website and Instagram using a plugin. We overview the 6 best tools for the job.

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5 Reasons Why Your Digital Marketing Needs Videos
Content Marketing Aug 5, 2020

5 Reasons Why Your Digital Marketing Needs Videos

Learn how to maximize your digital marketing efforts by using videos to engage your visitors and encourage social sharing.

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Email Design Matters: How to Create Visually Appealing Emails that Convert
Content Marketing Mar 27, 2025

Email Design Matters: How to Create Visually Appealing Emails that Convert

Email design matters: learn how to craft designs that look great, boost engagement, and drive conversions.

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Why Personalization Matters in Email Marketing and How to Get It Right
Marketing Strategy Mar 19, 2025

Why Personalization Matters in Email Marketing and How to Get It Right

Personalization in email marketing is key to boosting conversions. Learn the essentials and improve your email performance.

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