Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
5 Reasons Your Brick-and-Mortar Business Needs Digital Marketing
Insights Apr 13, 2022

5 Reasons Your Brick-and-Mortar Business Needs Digital Marketing

Wondering if you need digital marketing? Here are five reasons digital marketing is still essential for all businesses.

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This Major Google Analytics Change Could Impact Your Marketing
Insights Apr 27, 2022

This Major Google Analytics Change Could Impact Your Marketing

Google Analytics will discontinue IP address tracking in 2023. Learn how this might impact your online marketing and advertising activities.

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When Should I Start Seeing Results from My SEO Strategy?
Local SEO Aug 9, 2022

When Should I Start Seeing Results from My SEO Strategy?

SEO strategy requires patience. You’ll likely start seeing results within 9-10 months. Here’s why it takes so long and the factors that influence that timeline.

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Tried Running Digital Ads on Your Own with no Success? Read This!
Marketing Strategy Aug 10, 2022

Tried Running Digital Ads on Your Own with no Success? Read This!

Digital ads require careful strategy, optimization and monitoring. Here are 10 reasons why your ads might have failed and what to do to change that.

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How to Add CMS to an Existing Website
Insights Aug 14, 2022

How to Add CMS to an Existing Website

Want more ease of managing your website? Learn how to add CMS to an existing website. You will need some working knowledge of HTML and CSS.

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I Only Sell B2B, So Why Should I Invest in Organic Social Media?
Social Media Management Aug 16, 2022

I Only Sell B2B, So Why Should I Invest in Organic Social Media?

Wondering if organic social media is worth the time and expense when you only sell B2B? Here’s why you still need social media and the benefits it offers.

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I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?
Marketing Strategy Aug 18, 2022

I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?

Working with a shoestring marketing budget? Here’s how to use digital marketing to grow your business no matter how small your budget is.

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Must-haves When Seeking a WooCommerce Development Agency
Marketing Strategy Aug 20, 2022

Must-haves When Seeking a WooCommerce Development Agency

Need a WooCommerce Development agency? Here’s what you need to know and questions to ask before making your selection.

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What Is Conversion Rate Optimization, and How Can It Help My Business?
Conversion Rate Optimization Aug 22, 2022

What Is Conversion Rate Optimization, and How Can It Help My Business?

Conversion rate optimization requires understanding your customers’ needs and barriers that might prevent a sale. Here’s how CRO benefits your business.

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The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It
Marketing Automation Aug 24, 2022

The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It

HubSpot offers a free CRM with no trial periods for how long you can use it. Here’s a look at the tools that make it the leading marketing.

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Google Ads or Facebook Ads? Which One Should I Choose for my Business
Conversion Rate Optimization Aug 26, 2022

Google Ads or Facebook Ads? Which One Should I Choose for my Business

If you're looking to run pay-per-click ads, Google Ads or Facebook Ads are the most popular platforms. Learn more about when to use each option.

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Does Blog Formatting Really Matter?
Content Marketing Aug 28, 2022

Does Blog Formatting Really Matter?

Blog formatting will impact the SEO success and user experience for your content. Here’s what you need to know about setting up your blog.

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