Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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How to Use Email Reactivation Campaigns
SEO Nov 22, 2021

How to Use Email Reactivation Campaigns

Learn everything you need to know about email reactivation campaigns. We explain what these are and how to do them well to reap the benefits.

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4 Common Pitfalls of Website Redesign Projects
SEO Nov 15, 2021

4 Common Pitfalls of Website Redesign Projects

Website redesign projects can provide excellent improvements to your online presence. But watch out for these common pitfalls impacting your final product.

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How to Build Great Websites for Construction Companies
SEO Nov 8, 2021

How to Build Great Websites for Construction Companies

Learn how to build the best websites for construction companies. We offer 4 essential elements you’ll want to include in your company website.

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Why You Need to Develop Thought Leadership to Prove Your Industry Authority
Insights Oct 29, 2021

Why You Need to Develop Thought Leadership to Prove Your Industry Authority

Developing thought leadership content can aid in increasing your brand’s authority within your industry, which in turn brings in new prospects and customers.

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Developing Videos that Aid in the Customer Buying Journey
Marketing Automation Oct 22, 2021

Developing Videos that Aid in the Customer Buying Journey

Developing videos to help customers learn about your product or service can aid in their buying journey. We explain how and provide practical advice.

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Why Your WordPress Website Needs Category Landing Pages for SEO
Content Marketing Oct 11, 2021

Why Your WordPress Website Needs Category Landing Pages for SEO

Category landing pages are an underused SEO tool on websites. We explain how to get more value from these pages with WordPress SEO strategy.

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A Digital Marketing Guide for Architecture and Design Companies
Content Marketing Sep 24, 2021

A Digital Marketing Guide for Architecture and Design Companies

A digital marketing guide for architecture and design companies that will put your firm on the right track to long-term, sustainable growth.

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How to Use Case Studies to Increase Website Conversions
Conversion Rate Optimization Sep 21, 2021

How to Use Case Studies to Increase Website Conversions

Case studies can be powerful tools in helping to convert website visitors into customers. Get tips on how to increase website conversions.

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What’s an SEO Competitor Analysis and Why Does it Matter?
Content Marketing Sep 14, 2021

What’s an SEO Competitor Analysis and Why Does it Matter?

A local SEO competitor analysis can help you understand areas of opportunity and identify changes in rankings to adjust your strategy before you lose your top spot.

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How Do Private Browsers Impact SEO
Content Marketing Aug 30, 2021

How Do Private Browsers Impact SEO

Will your website still rank if consumers are using private browsers or incognito mode? Learn what to expect as consumers seek out increased online privacy.

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How to Use Landing Pages to Improve Email Marketing Performance
Conversion Rate Optimization Aug 19, 2021

How to Use Landing Pages to Improve Email Marketing Performance

Landing pages can improve your email marketing conversion rates to help you get more out of your campaigns. Learn our top 10 tips.

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SEO Backlinking Strategy According to Google
Content Marketing Aug 15, 2021

SEO Backlinking Strategy According to Google

Learn the dos and don’ts of backlinking according to Google. Avoid spammy links by carefully selecting linking opportunities to your website. 

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