Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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SEO Audits: A Step-by-Step Guide to Optimizing Your Site
SEO Jun 5, 2024

SEO Audits: A Step-by-Step Guide to Optimizing Your Site

Learn the steps for completing an SEO audit to optimize your site. These eight activities can help you drive more organic website traffic.

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Strategic Website Redesign: Enhancing Brand Presence
Web Design Jul 22, 2024

Strategic Website Redesign: Enhancing Brand Presence

Prepare for a strategic website redesign with these steps. Go from assessing your website to strategizing how to increase your website ROI.

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Local SEO vs. Global SEO: Choosing the Right Strategy
Local SEO Aug 22, 2024

Local SEO vs. Global SEO: Choosing the Right Strategy

As you evaluate local SEO vs. global SEO, read up on the main elements of each and businesses that are ideal for each SEO method.

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Content Marketing Trends: What’s Hot in 2024
Content Marketing Aug 8, 2024

Content Marketing Trends: What’s Hot in 2024

Learn the hottest content marketing trends of 2024 so far. Learn what you should be implementing to see a strong finish to the year.

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Social Media Metrics: Measuring Success in Your Campaigns
Social Media Management Sep 20, 2024

Social Media Metrics: Measuring Success in Your Campaigns

Learn what social media metrics you should be following to measure your success. Here’s why these metrics matter and how you can use them.

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LinkedIn Advertising: A Guide to B2B Marketing Success
Social Media Management Sep 9, 2024

LinkedIn Advertising: A Guide to B2B Marketing Success

LinkedIn advertising is a powerful tool for reaching B2B decision-makers. Learn how to harness the power of these ads and get the most of it.

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Local SEO Tactics for Multi-Location Businesses: Best Practices
Local SEO Oct 17, 2024

Local SEO Tactics for Multi-Location Businesses: Best Practices

Learn the 10 local SEO tactics for multi-location businesses. Get help to start building your online presence and improving your ROI.

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Interactive Content Marketing: Engaging Your Audience in 2024
Content Marketing Oct 7, 2024

Interactive Content Marketing: Engaging Your Audience in 2024

Learn what interactive content marketing is and why you need it to engage your audience in 2024. Implement these elements in your marketing.

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Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model
Marketing Strategy Oct 24, 2024

Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model

The multi-source attribution model is complex, requiring an understanding of every customer interaction’s value. Here’s what it offers.

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How to Create a High-Converting Landing Page: Best Practices
Conversion Rate Optimization Dec 21, 2024

How to Create a High-Converting Landing Page: Best Practices

Want to maximize your ROI and capture more leads in 2025? Discover proven strategies to create high-converting landing pages that drive better ad performance and boost conversions. Whether you're looking to optimize your current pages or build new ones from…

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Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy
Content Marketing Dec 8, 2024

Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy

Wondering why you should care about other search engines besides Google? Here’s why this can be an important SEO strategy for your business.

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Practical Ways to Improve Your Website Conversion Rate
Conversion Rate Optimization Jul 15, 2020

Practical Ways to Improve Your Website Conversion Rate

One of the most important metrics for your website is its conversion rate. Learn how to optimize your website for conversion to turn more visitors into customers.

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