Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Strategic Website Redesign: Enhancing Brand Presence
Web Design Jul 22, 2024

Strategic Website Redesign: Enhancing Brand Presence

Prepare for a strategic website redesign with these steps. Go from assessing your website to strategizing how to increase your website ROI.

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Local SEO Tactics for Multi-Location Businesses: Best Practices
Local SEO Oct 17, 2024

Local SEO Tactics for Multi-Location Businesses: Best Practices

Learn the 10 local SEO tactics for multi-location businesses. Get help to start building your online presence and improving your ROI.

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Interactive Content Marketing: Engaging Your Audience in 2024
Content Marketing Oct 7, 2024

Interactive Content Marketing: Engaging Your Audience in 2024

Learn what interactive content marketing is and why you need it to engage your audience in 2024. Implement these elements in your marketing.

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Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model
Marketing Strategy Oct 24, 2024

Understanding Your Most Successful Touchpoints: The Multi-source Attribution Model

The multi-source attribution model is complex, requiring an understanding of every customer interaction’s value. Here’s what it offers.

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How to Create a High-Converting Landing Page: Best Practices
Conversion Rate Optimization Dec 21, 2024

How to Create a High-Converting Landing Page: Best Practices

Want to maximize your ROI and capture more leads in 2025? Discover proven strategies to create high-converting landing pages that drive better ad performance and boost conversions. Whether you're looking to optimize your current pages or build new ones from…

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Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy
Content Marketing Dec 8, 2024

Other Search Engines Besides Google: Why You Shouldn’t Ignore Them in Your SEO Strategy

Wondering why you should care about other search engines besides Google? Here’s why this can be an important SEO strategy for your business.

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Practical Ways to Improve Your Website Conversion Rate
Conversion Rate Optimization Jul 15, 2020

Practical Ways to Improve Your Website Conversion Rate

One of the most important metrics for your website is its conversion rate. Learn how to optimize your website for conversion to turn more visitors into customers.

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What Is Marketing Automation and Why Does It Matter for Small Businesses
Content Marketing Jul 22, 2020

What Is Marketing Automation and Why Does It Matter for Small Businesses

Learn what it takes to get started with marketing automation. Your small business could save time and money using marketing processes automation to engage your target audience.

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PPC vs. Display Ads: Choosing the Right Paid Advertising Approach
Google Ads & Meta Ads Sep 25, 2023

PPC vs. Display Ads: Choosing the Right Paid Advertising Approach

Considering PPC vs. display ads for your business? Here's how to pick the right approach based on your goals and desired outcomes.

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The Biggest Threats to Your Content Marketing Success and How to Avoid Them
Content Marketing Sep 2, 2020

The Biggest Threats to Your Content Marketing Success and How to Avoid Them

Learn the biggest threats to success for your content marketing plan and how to avoid them to hone your strategy and get the most out of your efforts.

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What You Need To Know About Website Traffic Sources and Web Design
Local SEO Sep 9, 2020

What You Need To Know About Website Traffic Sources and Web Design

All traffic sources are not equal. Digging into your website analytics deeper might help inform your web design and SEO strategy. Click to learn more.

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Do Construction Companies Really Need Web Design?
Web Development Oct 14, 2020

Do Construction Companies Really Need Web Design?

Is it time for a website for your construction company? Check out the many benefits websites provide for construction companies and why you need a professional web design.

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