Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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What Is Marketing Automation and Why Does It Matter for Small Businesses
Content Marketing Jul 22, 2020

What Is Marketing Automation and Why Does It Matter for Small Businesses

Learn what it takes to get started with marketing automation. Your small business could save time and money using marketing processes automation to engage your target audience.

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PPC vs. Display Ads: Choosing the Right Paid Advertising Approach
Google Ads & Meta Ads Sep 25, 2023

PPC vs. Display Ads: Choosing the Right Paid Advertising Approach

Considering PPC vs. display ads for your business? Here's how to pick the right approach based on your goals and desired outcomes.

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The Biggest Threats to Your Content Marketing Success and How to Avoid Them
Content Marketing Sep 2, 2020

The Biggest Threats to Your Content Marketing Success and How to Avoid Them

Learn the biggest threats to success for your content marketing plan and how to avoid them to hone your strategy and get the most out of your efforts.

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Do Construction Companies Really Need Web Design?
Web Development Oct 14, 2020

Do Construction Companies Really Need Web Design?

Is it time for a website for your construction company? Check out the many benefits websites provide for construction companies and why you need a professional web design.

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Financial Services SEO Tips to Prepare for the 2021 Tax Season
Local SEO Oct 21, 2020

Financial Services SEO Tips to Prepare for the 2021 Tax Season

Think it’s too early to start preparing your financial services business for the 2021 tax season? It’s not! Now is the time to focus on SEO and partnerships to grow awareness for your business.

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URL Structure Impacts on SEO
Local SEO Nov 4, 2020

URL Structure Impacts on SEO

URLs can play an important role in improving your SEO. Learn how to structure your URLs effectively to provide search engines with crucial information to rank better.

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Why IT and SaaS Companies Must Have Outstanding Websites to Succeed
Reputation Management Nov 19, 2020

Why IT and SaaS Companies Must Have Outstanding Websites to Succeed

IT and SaaS company websites must be clear and attractive to make customers interested in their products and services.

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My SEO Succeeded in 2020. Do I Need SEO in 2021?
SEO Dec 23, 2020

My SEO Succeeded in 2020. Do I Need SEO in 2021?

Just because your SEO succeeded in 2020, doesn’t mean you can stay on top if you stop those efforts this year. Here are the 2021 SEO trends and why you can’t discontinue your efforts and stay on top.

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10 Dangers of Free Websites
Reputation Management Dec 30, 2020

10 Dangers of Free Websites

If you’re just getting started or looking to support a hobby, a free website can be a great place to start. But if you’re running a business, know the 10 dangers of free websites.

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The 6 Phases of Effective Marketing Automation Strategy
Content Marketing Jan 6, 2021

The 6 Phases of Effective Marketing Automation Strategy

An effective marketing automation strategy starts with careful planning. Learn the six phases of building out your strategy designed for results.

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How Finance Companies Can Build an Online Lead Generation Strategy
Content Marketing Jan 20, 2021

How Finance Companies Can Build an Online Lead Generation Strategy

Start building online lead generation strategy for your finance company now to take advantage of a new year and tax season.

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A Digital Marketing Guide for Architecture and Design Companies
Content Marketing Sep 24, 2021

A Digital Marketing Guide for Architecture and Design Companies

A digital marketing guide for architecture and design companies that will put your firm on the right track to long-term, sustainable growth.

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