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In-house marketing staff has its benefits. But so does hiring an agency. Here’s how to know which is right for your growing business.

Internal linking can boost your SEO efforts by showing search engines how your content relates to each other. Here are some tips and best practices.

Ready to perform a website audit to check performance and look for errors? Here’s your step-by-step guide detailing what to do.

Learn the answer to what do marketing agencies do. You’ll also learn about the benefits of hiring an agency and their primary responsibilities.

How much does high-quality SEO cost? We break down the difference between hiring a new staff member and choosing an SEO agency.

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content. Here are three options.

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

Yelp, Angi and HomeAdvisor are all notorious for expensive online ads with little to no results. Here’s what you should use your marketing budget on instead.

Blogging is a powerful medium, but it can be challenging to know where to start. Here’s your step-by-step guide for building your corporate blog strategy.

URL structure plays a key role in SEO. Here’s what you need to know about building logical, clear URLs for the best keyword ranking results.

Making your writing more impactful means optimizing it for better results. Here’s how to write the best SEO headings.

As you build your content marketing plan, you might be wondering how often you should publish blogs for best SEO results. Here’s your answer.