Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
How Long-form Blogging Impacts Your SEO and Content Marketing Strategy
Insights May 18, 2020

How Long-form Blogging Impacts Your SEO and Content Marketing Strategy

Companies looking for a content marketing strategy that boosts SEO should start long-form blogging. Learn why and start improving your website’s ranking.

Read →
Why Do I Need Website Development With Tools Like WordPress?
Reputation Management Jun 1, 2020

Why Do I Need Website Development With Tools Like WordPress?

Today’s website tools and free templates make it easy for anyone to set up a website. However, website development can improve website functionality and rank better for SEO.

Read →
10 Steps to Maximizing Your Local SEO
Local SEO Jun 3, 2020

10 Steps to Maximizing Your Local SEO

Statistics show that consumers complete online searches before visiting an in-store location. Optimizing your business for local SEO can have serious rewards.

Read →
5 Ways Businesses Can Prepare for a Website Design Project
Google Ads & Meta Ads Jul 1, 2020

5 Ways Businesses Can Prepare for a Website Design Project

With 5 easy steps, you can set up your website design project for success. Organizing your files, placing them in online folders and outlining your sitemap are all good steps to take to prepare for working with a website designer.

Read →
Ranking #1 in Search Doesn’t Mean SEO Efforts End
Content Marketing Aug 12, 2020

Ranking #1 in Search Doesn’t Mean SEO Efforts End

SEO strategy does not end when your business ranks number one in search results. Learn why and how to protect your rankings with an ongoing strategy.

Read →
What to Put in Your 2021 Content Marketing Plan
Insights Dec 16, 2020

What to Put in Your 2021 Content Marketing Plan

It’s time to prep your 2021 content marketing plan. Learn why that plan should include long-form content, lead magnets, remarketing and video.

Read →
Social Media is Evolving. Are You?
Insights Dec 9, 2020

Social Media is Evolving. Are You?

Social media strategy is changing for 2021. Learn how to evolve your planning and meet the trends of the upcoming year. We explain five social media tactics for 2021.

Read →
Creating a Content Marketing Plan for a Long Sales Cycle
Insights Jan 27, 2021

Creating a Content Marketing Plan for a Long Sales Cycle

Have a complicated sales cycle and want to close more sales? A content marketing plan could help you achieve your goals. Learn how to build an effective plan.

Read →
Tips to Build a Blogging Keyword Strategy
Insights Jun 28, 2021

Tips to Build a Blogging Keyword Strategy

Getting more out of your blogging efforts means creating a clear keyword strategy that attracts prospects to your blog. We explain how to get started and improve your SEO and customer engagement through blogging.

Read →
How to Use Landing Pages to Improve Email Marketing Performance
Conversion Rate Optimization Aug 19, 2021

How to Use Landing Pages to Improve Email Marketing Performance

Landing pages can improve your email marketing conversion rates to help you get more out of your campaigns. Learn our top 10 tips.

Read →
What’s an SEO Competitor Analysis and Why Does it Matter?
Content Marketing Sep 14, 2021

What’s an SEO Competitor Analysis and Why Does it Matter?

A local SEO competitor analysis can help you understand areas of opportunity and identify changes in rankings to adjust your strategy before you lose your top spot.

Read →
How to Use Email Reactivation Campaigns
SEO Nov 22, 2021

How to Use Email Reactivation Campaigns

Learn everything you need to know about email reactivation campaigns. We explain what these are and how to do them well to reap the benefits.

Read →