Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Social Media Content for Schools and Universities that Wows Prospective Students and Parents
Social Media Management Jan 3, 2023

Social Media Content for Schools and Universities that Wows Prospective Students and Parents

Learn the types of social media content schools and universities should share to wow prospective students and their parents. Here’s your winning content mix.

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How to Audit Your Website – a Complete Checklist
Web Development Dec 16, 2022

How to Audit Your Website – a Complete Checklist

Ready to perform a website audit to check performance and look for errors? Here’s your step-by-step guide detailing what to do.

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How Much Does SEO Cost?
SEO Dec 2, 2022

How Much Does SEO Cost?

How much does high-quality SEO cost? We break down the difference between hiring a new staff member and choosing an SEO agency.

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What’s Thin Content and How Does it Impact My SEO?
Insights Nov 28, 2022

What’s Thin Content and How Does it Impact My SEO?

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content. Here are three options.

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Measuring the ROI of SEO. Is It Worth the Effort?
Marketing Automation Nov 21, 2022

Measuring the ROI of SEO. Is It Worth the Effort?

Is SEO worth the effort and expense? Here’s how to measure the ROI of SEO to better understand the value of this important initiative.

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Do People Actually Click on Google PPC Ads?
Google Ads & Meta Ads Nov 14, 2022

Do People Actually Click on Google PPC Ads?

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

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Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option
Marketing Strategy Nov 7, 2022

Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option

Yelp, Angi and HomeAdvisor are all notorious for expensive online ads with little to no results. Here’s what you should use your marketing budget on instead.

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Your Step-by-step Guide to Creating a Corporate Blog Strategy
Content Marketing Oct 26, 2022

Your Step-by-step Guide to Creating a Corporate Blog Strategy

Blogging is a powerful medium, but it can be challenging to know where to start. Here’s your step-by-step guide for building your corporate blog strategy.

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Why Your URL Structure Matters for SEO
SEO Oct 19, 2022

Why Your URL Structure Matters for SEO

URL structure plays a key role in SEO. Here's what you need to know about building logical, clear URLs for the best keyword ranking results.

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Tips for Writing Headings for SEO
Content Marketing Oct 12, 2022

Tips for Writing Headings for SEO

Making your writing more impactful means optimizing it for better results. Here’s how to write the best SEO headings.

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How Often Should I Publish Blogs for Best SEO Results?
Content Marketing Oct 5, 2022

How Often Should I Publish Blogs for Best SEO Results?

As you build your content marketing plan, you might be wondering how often you should publish blogs for best SEO results. Here’s your answer.

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Your Website’s Success Hinges on More Than SEO
Marketing Strategy Sep 26, 2022

Your Website’s Success Hinges on More Than SEO

Learn about how your website’s success relies on you doing more than just focusing all your efforts on SEO. You’ll need these supporting marketing efforts.

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