Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Using AI-generated Content? Google Says It’s Time to Stop
Content Marketing Apr 3, 2023

Using AI-generated Content? Google Says It’s Time to Stop

Before you sign up for that service that promises to write your content in seconds for half the cost of hiring a copywriter, read Google’s stance on the topic.

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Shoestring Marketing Budget Allocations With Outstanding ROI
SEO Apr 1, 2023

Shoestring Marketing Budget Allocations With Outstanding ROI

Working with a small marketing budget? Here’s where you should allocate your funds to see the greatest ROI to grow your business.

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20 Best Digital Marketing Tools to Help Your Business Grow
Marketing Strategy Mar 3, 2023

20 Best Digital Marketing Tools to Help Your Business Grow

Find the 20 best digital marketing tools that will guide your team to success. These tools help you improving your ROI and saving time.

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When to Hire In-house Marketing Staff vs. an Agency
Marketing Strategy Feb 15, 2023

When to Hire In-house Marketing Staff vs. an Agency

In-house marketing staff has its benefits. But so does hiring an agency. Here’s how to know which is right for your growing business.

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What Is Internal Linking and How Can It Help My SEO?
SEO Feb 3, 2023

What Is Internal Linking and How Can It Help My SEO?

Internal linking can boost your SEO efforts by showing search engines how your content relates to each other. Here are some tips and best practices.

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2023 Trends in Social Media Marketing for Architects
Content Marketing Jan 11, 2023

2023 Trends in Social Media Marketing for Architects

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to show your work.

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Social Media Content for Schools and Universities that Wows Prospective Students and Parents
Social Media Management Jan 3, 2023

Social Media Content for Schools and Universities that Wows Prospective Students and Parents

Learn the types of social media content schools and universities should share to wow prospective students and their parents. Here’s your winning content mix.

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How to Audit Your Website – a Complete Checklist
Web Development Dec 16, 2022

How to Audit Your Website – a Complete Checklist

Ready to perform a website audit to check performance and look for errors? Here’s your step-by-step guide detailing what to do.

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How Much Does SEO Cost?
SEO Dec 2, 2022

How Much Does SEO Cost?

How much does high-quality SEO cost? We break down the difference between hiring a new staff member and choosing an SEO agency.

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What’s Thin Content and How Does it Impact My SEO?
Insights Nov 28, 2022

What’s Thin Content and How Does it Impact My SEO?

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content. Here are three options.

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Measuring the ROI of SEO. Is It Worth the Effort?
Marketing Automation Nov 21, 2022

Measuring the ROI of SEO. Is It Worth the Effort?

Is SEO worth the effort and expense? Here’s how to measure the ROI of SEO to better understand the value of this important initiative.

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Do People Actually Click on Google PPC Ads?
Google Ads & Meta Ads Nov 14, 2022

Do People Actually Click on Google PPC Ads?

If you’ve run an unsuccessful Google PPC ad campaign, you might be wondering, do people actually click on Google PPC ads? Here’s the answer based on data.

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