Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
People Are Talking, Start Listening with Reputation Management
Insights Jul 8, 2020

People Are Talking, Start Listening with Reputation Management

Reputation management is a tool for casting your business in a positive light online. You’ll never avoid all negative comments, but you can adjust the message to showcase your business to others.

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Practical Ways to Improve Your Website Conversion Rate
Conversion Rate Optimization Jul 15, 2020

Practical Ways to Improve Your Website Conversion Rate

One of the most important metrics for your website is its conversion rate. Learn how to optimize your website for conversion to turn more visitors into customers.

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What Is Marketing Automation and Why Does It Matter for Small Businesses
Content Marketing Jul 22, 2020

What Is Marketing Automation and Why Does It Matter for Small Businesses

Learn what it takes to get started with marketing automation. Your small business could save time and money using marketing processes automation to engage your target audience.

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5 Reasons Why Your Digital Marketing Needs Videos
Content Marketing Aug 5, 2020

5 Reasons Why Your Digital Marketing Needs Videos

Learn how to maximize your digital marketing efforts by using videos to engage your visitors and encourage social sharing.

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Ranking #1 in Search Doesn’t Mean SEO Efforts End
Content Marketing Aug 12, 2020

Ranking #1 in Search Doesn’t Mean SEO Efforts End

SEO strategy does not end when your business ranks number one in search results. Learn why and how to protect your rankings with an ongoing strategy.

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Does Website Design Influence Traffic, Conversions and SEO?
Google Ads & Meta Ads Aug 28, 2020

Does Website Design Influence Traffic, Conversions and SEO?

Website design isn't just about making a page look good. It's also about improving your sales through traffic, conversion and SEO management.

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Why WordPress is Superior to other DIY platforms?
Reputation Management Aug 31, 2020

Why WordPress is Superior to other DIY platforms?

A strong online presence is a must do for any business. There are many platforms that create websites, but WordPress is superior. Here's why.

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The Biggest Threats to Your Content Marketing Success and How to Avoid Them
Content Marketing Sep 2, 2020

The Biggest Threats to Your Content Marketing Success and How to Avoid Them

Learn the biggest threats to success for your content marketing plan and how to avoid them to hone your strategy and get the most out of your efforts.

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What You Need To Know About Website Traffic Sources and Web Design
Local SEO Sep 9, 2020

What You Need To Know About Website Traffic Sources and Web Design

All traffic sources are not equal. Digging into your website analytics deeper might help inform your web design and SEO strategy. Click to learn more.

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SEO Tools Your Business Can’t Live Without
Content Marketing Sep 16, 2020

SEO Tools Your Business Can’t Live Without

Learn the top tools that your business needs to succeed in SEO. Tools can offer insights and data to help inform your decision-making.

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Do You Need Both PPC and SEO?
Content Marketing Sep 23, 2020

Do You Need Both PPC and SEO?

PPC and SEO each have advantages and disadvantages. Learn how to use these tactics in your marketing plan and how they can augment one another.

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Social Media Marketing for Architects
Insights Oct 7, 2020

Social Media Marketing for Architects

Looking to gain greater awareness for your services? Social media marketing for architects is a great way to showcase your work and bring in new business. Get tips for social media success.

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