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This guide contains everything you need to know about Google Shopping Ads. Use it to efficiently promote your products on Google Ads.

Tracking the right marketing metrics can provide valuable insights into your business to help you put your marketing budget where it is most valuable. Get tips on creating a data reporting strategy for your small business.

Creating an annual report is not an easy task. It takes many hours and strategy. Make sure your annual report is a part of your annual marketing plan.

An effective marketing automation strategy starts with careful planning. Learn the six phases of building out your strategy designed for results.

If you’re just getting started or looking to support a hobby, a free website can be a great place to start. But if you’re running a business, know the 10 dangers of free websites.

Just because your SEO succeeded in 2020, doesn’t mean you can stay on top if you stop those efforts this year. Here are the 2021 SEO trends and why you can’t discontinue your efforts and stay on top.

It’s time to prep your 2021 content marketing plan. Learn why that plan should include long-form content, lead magnets, remarketing and video.

Social media strategy is changing for 2021. Learn how to evolve your planning and meet the trends of the upcoming year. We explain five social media tactics for 2021.

Reputation management trends for 2021 include watching out for trolls, rewarding influencers, inviting video testimonials, showing empathy, and building a moderation system.

Learn the 10 things every business owner needs to know about SEO to succeed in building organic traffic on your website.

URLs can play an important role in improving your SEO. Learn how to structure your URLs effectively to provide search engines with crucial information to rank better.

PPC and SEO each have advantages and disadvantages. Learn how to use these tactics in your marketing plan and how they can augment one another.