Acoperix.ro: Roofing Website & Google Ads
A fast, hand-coded website and Google Ads for Acoperix.ro, a roofing contractor that installs, repairs, and renovates roofs across Romania. Every page leads to a free on-site estimate, and every call, form, and WhatsApp message is measured as a conversion.
A roofing site that names the searcher’s city.
We rebuilt Acoperix.ro as a lean, hand-coded site with one page per service: installation, repairs, renovation, and gutters, plus a page about the company and a price calculator. Local ads pass the city along, so a search for a roofer in Brașov or Cluj lands on a page that says so.
One tap from a call or a chat.
Most roofing searches start on a phone, so the call and WhatsApp buttons stay within reach on every screen, and the quote form fits without zooming.
The city in the headline
Local keywords carry the city in the ad’s link, and the page repeats it. There is still one clean page per service, not a thin copy for every town.
A price question, answered
Visitors who want a number first get a short calculator instead of a price list, and a callback within 24 hours.
Three ways to reach them
Phone, quote form, and WhatsApp on every page, each measured on its own.
Leads that cannot go missing
Every inquiry is saved on the server before the email goes out, so a mail failure never costs the client a job.
Light and dark mode
The site follows the visitor’s phone setting, with a switch in the footer.
Consent first
Google Consent Mode v2 and a self-hosted cookie banner keep every tag off until the visitor agrees.
Tech stack
- Hand-coded PHP
- No CMS
- Cloudflare
- Cloudflare Turnstile
- Google Tag Manager
- Google Consent Mode v2
Designed around the free estimate.
Red, white, and real roofs. The homepage puts the promise, the proof, and the quote form in the order a homeowner makes the decision.
Key UX decisions
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01
The form beside the headline
The quote form sits in the first screen, next to the promise, so a ready buyer can act without scrolling.
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02
Four plain steps
From the first call to the finished roof in four steps, so a first-time buyer knows what happens next.
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03
Proof before the ask
Photos of finished roofs and client recommendations come before the final call to action.
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04
A way in for price shoppers
A calculator strip under the hero catches the visitor who wants a number before a conversation.
Designed & built by New Light Digital
Ads that send each search to its own page.
We run Acoperix’s Google Ads in two campaigns. The lead campaign sends installation, repair, renovation, and gutter searches to the matching service page, and the price campaign sends people asking what a roof costs to the calculator. The account optimizes for real contacts only: calls, quote forms, and finished calculations.
- Google Ads
- Search
- Google Tag Manager
- Google Analytics 4
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request