Mega Acoperișuri: Landing Pages & a Google Ads Rebuild
We took over the Google Ads account of Mega Acoperișuri, a roofing contractor serving Bucharest, Ilfov, Constanța, and Teleorman, and rebuilt it around six fast landing pages of our own, including a price calculator, with lead capture that does not depend on the main website.
Six landing pages, one for every ad group.
Paid clicks used to land on one generic homepage, whatever the search. We built six dedicated pages beside the client’s site: installation, roof replacement, repairs, gutters, the company, and a price calculator. Each one answers its own search with its own copy, photos of the client’s real work, and a quote form.
Built for the phone call.
The phone number sits in the header of every page, and the gallery, the calculator, and the quote form all work comfortably on a small screen.
An angle for every page
Installation explains what the price includes, repairs covers what to do right now, and replacement walks through living with the work. No two pages repeat each other.
The client’s own roofs, up front
A gallery of completed jobs sits right under the headline, because roofing buyers judge on evidence.
A calculator, not a price list
Price searches land on a calculator that estimates the roof and books a callback, without publishing a number.
Leads independent of WordPress
The pages save every inquiry to their own log before emailing the owner, so a plugin update or a mail failure cannot lose a lead.
Spam kept out
A honeypot and rate limiting stop bots before they reach the owner’s inbox.
Tech stack
- Hand-coded PHP
- Cloudflare
- Google Tag Manager
- Google Analytics 4
Every page matches its ad.
Each page repeats the promise of the ad that sent the visitor, shows the client’s own work, and keeps the call and the quote form within reach.
Key UX decisions
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01
The ad and the page agree
Every ad group lands on a page written for its keywords, so the visitor sees what they searched for in the first screen.
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02
Evidence under the headline
Real project photos come before any specification, and each opens full size with a tap.
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03
Every page links to every other
A visitor who landed on repairs can reach replacement, gutters, or the calculator in one click.
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04
An answer for price shoppers
Visitors who want a price first are sent to the calculator instead of leaving.
Designed & built by New Light Digital
An inherited account, rebuilt from the ground up.
The account we took over ran five near-identical campaigns that bid against each other, sent every search to the homepage, and counted page views as conversions. We replaced them with one lead campaign in themed ad groups with no broad match, negative keywords for manufacturer brands and DIY searches, and a separate price campaign, and started tracking real calls, forms, and calculator completions.
- Google Ads
- Search
- Google Tag Manager
- Google Analytics 4
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request