Daniel Todercan, founder of New Light Digital
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Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010: independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement, from kickoff to strategy to the work itself.

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How to Sell to Customers Who Are Just Too Busy
Conversion Rate Optimization Jul 12, 2021

How to Sell to Customers Who Are Just Too Busy

Whether your customer is a busy business owner or a swamped single mom, here are some simple sales tips to keep them happy.

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When Is a Good Time to Invest in Growing Your Website?
SEO Jul 16, 2021

When Is a Good Time to Invest in Growing Your Website?

More than 90% of users turn to a web search to find the product or service they need. That's why, today, an internet presence is more relevant than ever. And it is precisely why digital marketing specialists advise investing in…

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The Role of Wireframes in Web Design and Development
Conversion Rate Optimization Jul 31, 2021

The Role of Wireframes in Web Design and Development

Wondering what to expect during a web design project? Here’s everything you need to know about wireframes and the use cases for them.

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SEO Backlinking Strategy According to Google
Content Marketing Aug 15, 2021

SEO Backlinking Strategy According to Google

Learn the dos and don’ts of backlinking according to Google. Avoid spammy links by carefully selecting linking opportunities to your website. 

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What is a Website Wireframe?
Web Development Sep 12, 2022

What is a Website Wireframe?

Have you been wondering what is a website wireframe and how website design and development agencies use them? Here's an in-depth overview.

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How to Use Case Studies to Increase Website Conversions
Conversion Rate Optimization Sep 21, 2021

How to Use Case Studies to Increase Website Conversions

Case studies can be powerful tools in helping to convert website visitors into customers. Get tips on how to increase website conversions.

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4 Common Pitfalls of Website Redesign Projects
SEO Nov 15, 2021

4 Common Pitfalls of Website Redesign Projects

Website redesign projects can provide excellent improvements to your online presence. But watch out for these common pitfalls impacting your final product.

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Building an Email List Effectively and Compliantly
Content Marketing Dec 7, 2021

Building an Email List Effectively and Compliantly

How you build your email list will impact your email marketing effectiveness. Here are tips for effective, compliant list building strategies.

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Holiday Marketing Best Practices
Content Marketing Dec 13, 2021

Holiday Marketing Best Practices

Holiday marketing can boost your bottom line before the end of the year with the best tactics and strategy.

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Best CMS for Startups
SEO Jan 18, 2022

Best CMS for Startups

Learn about the best CMS for startups to power website experiences that delight your customers and prospects. Here’s the list of the top five.

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The Role of Emotions in Marketing
Content Marketing Jan 25, 2022

The Role of Emotions in Marketing

Emotions play a crucial role in marketing because they help your brand connect with its target audience in a deep and meaningful way.

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This Tool Boosts Your Content Marketing
Content Marketing Feb 28, 2022

This Tool Boosts Your Content Marketing

Content marketing demands different types of content to meet the needs of various customers. Here’s a look at how podcasting meets those needs.

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