Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

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Web Design Mar 7, 2024

Mobile-First Design: Prioritizing the Mobile Experience in a Multi-Device World

Find out more about mobile-first design and why it matters in a multi-device world. These are top considerations for mobile website designs.

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Marketing Strategy Aug 18, 2022

I Am on a Shoestring Budget. Can I Still Do Digital Marketing for My Business?

Working with a shoestring marketing budget? Here’s how to use digital marketing to grow your business no matter how small your budget is.

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Local SEO Apr 15, 2024

Local SEO Tips for Small Businesses: Getting Found Locally

Get found locally by following these 10 local SEO tips. See more website traffic and get more customers in-store to grow your business.

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Lead Generation Apr 12, 2024

Innovative Lead Generation Strategies for B2B Marketing

Find ways to generate more B2B leads through innovative marketing strategies. These 10 lead-generation tactics work well for B2B businesses.

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Social Media Management Apr 1, 2024

Building a Social Media Presence: Tips for New Businesses

Building a social media presence is crucial for new businesses. Follow these 12 steps to create smart, optimized profiles and content.

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Lead Generation Mar 25, 2024

Lead Generation Tactics: Turning Clicks into Conversions

Learn how to generate more leads with your website by encouraging visitors to take the next step with your company. These 5 tactics work.

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Website Mar 14, 2024

Your Website Matters: The Cornerstone of Digital Presence

See why your website matters concerning your marketing efforts both online and traditional. Here are the reasons your website matters.

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Content Marketing Jan 19, 2020

9 Tasty Marketing Ideas for Restaurants

Restaurants need to be creative to attract more foot traffic these days. Here are some marketing ideas for restaurants you can implement.

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Marketing Automation Aug 24, 2022

The Best Marketing and Sales CRM Is Free and We’ll Teach You How to Use It

HubSpot offers a free CRM with no trial periods for how long you can use it. Here’s a look at the tools that make it the leading marketing.

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Reputation Management Feb 18, 2021

Tips for Creating Engaging Facebook Live Sessions

Learn seven ideas for Facebook Live sessions to start engaging your social media audience. Video is powerful and you’ll be amazed at how connected your audience feels to you after a live session.

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Conversion Rate Optimization Aug 26, 2022

Google Ads or Facebook Ads? Which One Should I Choose for my Business

If you're looking to run pay-per-click ads, Google Ads or Facebook Ads are the most popular platforms. Learn more about when to use each option.

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Content Marketing Aug 28, 2022

Does Blog Formatting Really Matter?

Blog formatting will impact the SEO success and user experience for your content. Here’s what you need to know about setting up your blog.

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