Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Measuring the ROI of SEO. Is It Worth the Effort?
Marketing Automation Nov 21, 2022

Measuring the ROI of SEO. Is It Worth the Effort?

Is SEO worth the effort and expense? Here’s how to measure the ROI of SEO to better understand the value of this important initiative.

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Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option
Marketing Strategy Nov 7, 2022

Not Seeing Results from Yelp, Angi or HomeAdvisor Ads? Here’s Why and an Alternative Option

Yelp, Angi and HomeAdvisor are all notorious for expensive online ads with little to no results. Here’s what you should use your marketing budget on instead.

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Why Your URL Structure Matters for SEO
SEO Oct 19, 2022

Why Your URL Structure Matters for SEO

URL structure plays a key role in SEO. Here's what you need to know about building logical, clear URLs for the best keyword ranking results.

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Look for These 20 Success Markers for a New Website Launch
Web Development Sep 5, 2022

Look for These 20 Success Markers for a New Website Launch

Do you know what makes a new website launch successful? Read up on these 20 markers to ensure your website is optimized for visitors.

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What Is a WordPress Security Consultant and What Do They Do?
Web Development Aug 30, 2022

What Is a WordPress Security Consultant and What Do They Do?

WordPress security is an important aspect of using the popular CMS. Here’s what you need to know to avoid hacks and malicious activity.

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I Only Sell B2B, So Why Should I Invest in Organic Social Media?
Social Media Management Aug 16, 2022

I Only Sell B2B, So Why Should I Invest in Organic Social Media?

Wondering if organic social media is worth the time and expense when you only sell B2B? Here’s why you still need social media and the benefits it offers.

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What Is Conversion Rate Optimization, and How Can It Help My Business?
Conversion Rate Optimization Aug 22, 2022

What Is Conversion Rate Optimization, and How Can It Help My Business?

Conversion rate optimization requires understanding your customers’ needs and barriers that might prevent a sale. Here’s how CRO benefits your business.

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Reasons to Invest in Your Website During the Coronavirus Pandemic
Google Ads & Meta Ads May 12, 2020

Reasons to Invest in Your Website During the Coronavirus Pandemic

Now is the time to improve your website functionality to retain current customers and win new business during the coronavirus pandemic. Learn website development strategies.

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Website Design Can Make or Break the Sale
Google Ads & Meta Ads May 25, 2020

Website Design Can Make or Break the Sale

Website sales are a crucial aspect of many business strategies and website design plays an important role. Learn how poor design could lead to poor e-commerce sales.

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Using WordPress Plugins in Your Website Development
Reputation Management Jun 17, 2020

Using WordPress Plugins in Your Website Development

Get a website that does everything you need it to with simple management thanks to WordPress Plugins. A skilled website developer can customize Plugins to meet your website design needs.

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Social Media Management Tips During a Pandemic
Insights Jun 24, 2020

Social Media Management Tips During a Pandemic

Social media management tactics and strategies must adjust during the coronavirus pandemic. Learn how to avoid PR disasters in your social media content.

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People Are Talking, Start Listening with Reputation Management
Insights Jul 8, 2020

People Are Talking, Start Listening with Reputation Management

Reputation management is a tool for casting your business in a positive light online. You’ll never avoid all negative comments, but you can adjust the message to showcase your business to others.

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